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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Existing customers spend more, buy more often, and act as a rich source of referrals.

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Top Revenue Growth Opportunities That Don’t Involve New Customer Acquisition

VOZIQ

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year.

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4 Gold CX Metrics for CX Leaders

ClearAction

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Otherwise, gaps between these will cost you a lot (negative word of mouth (customer effort score, CSAT), churn, costs to serve, internal productivity, etc.).

CX 62
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Top Revenue Growth Opportunities That Don’t Involve New Customer Acquisition

VOZIQ

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year.

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Fuel Growth Podcast: Building a Customer Acquisition Strategy with Bret Piatt, CyberFortress

SugarCRM

But while we may be talking about a cybersecurity company, the main topic on Bret’s mind was customer experience and building a customer acquisition strategy. It All Starts with Putting The Customer First. 5 Tips on How to Put The Customer at the Forefront of Your Selling Processes.

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How top fintechs like Stash, Ramp, and Zip make bank with exceptional CX

Zendesk

And as the market becomes more competitive, it may be tempting for some fintechs to reduce customer service as a cost savings measure. But implementing an exceptional customer experience (CX) strategy is one of the most effective ways for a fintech to differentiate its brand to drive higher customer acquisitions and improve retention rates.

CX 52
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We Want To Be Customer-Centric: Now What!?

Experience Investigators

“We are dedicated to becoming a customer-centric company.” This is how the conversation started. The business leader proudly walked up to the whiteboard, and drew this: And that’s the challenge. HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric?