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Welcome to the Revenue Revolution: A Company Update from Alistair Rennie, CEO of Totango

Totango

In today’s dynamic landscape, the customer holds unprecedented power. While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. We’re only just beginning.

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Using Early Education Content and Onboarding to Prevent Churn

SugarCRM

data-secret="01EK9WcL6R" frameborder="0" scrolling="no" width="500" height="281"> Fortunately, enterprises can use two solid strategies focused on the customer to boost customer retention and secure a better position in the market, regardless of the industry: customer early education and a solid customer onboarding strategy.

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Startup Founders Weigh In on CX Innovation in a COVID-19 Era

1 to 1

In addition to more people shopping online, customer demands have changed, noted Cynthia Plotch, co-founder of Stix , a DTC brand that sells pregnancy and ovulation tests. We’re seeing more demand for educational resources and online content because how people access medical care changed,” Plotch said.

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Customer Satisfaction is at 17 year low. These stats tell you why…

Beyond Philosophy

McDermott explains that the business leaders he works with focus on the customer acquisition phase. It’s too short term to focus only on the acquisition and not have any resources devoted to serving customers long-term. However, the most innovative companies he has worked with have challenged that mindset. .

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5 Things Great CEOs Understand About Customer Experience

Experience Investigators

Customer experience management means caring about the employees who are designing, delivering and driving customer journeys. It means investing in their education, their feedback cycles, and their wellness. It also means tapping into their ideas around innovation for the customer experience. .

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. That involves a lot more education, outreach, and nurturing for people whose DNA is not to try new things and scrappily figure out the best way to make it work.

Start-ups 215
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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. What educational void is the team trying to fill with these programs?

Start-ups 224