ClearAction
AUGUST 16, 2016
There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). And the engine represents CXM measurement. Let’s talk about that engine.
ClearAction
AUGUST 21, 2016
Temporary upticks in revenue are possible without it, yet optimization of customer lifetime value requires it. When day-to-day work of employees in every functional area incorporates customers’ expectations and when everyone perceives personal consequences for aligning their work with customers’ expectations.
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PeopleMetrics
JANUARY 24, 2022
All customers being treated the same – in CX programs, customers are often treated equally despite clear evidence that some customers contribute more and their expectations are different. This leads me to the future of PeopleMetrics – helping companies better understand and retain their high-impact customers.
ClearAction
DECEMBER 31, 2017
What is Customer Experience Improvement? That’s really the goal of customer experience management, whereas recommendations, high survey scores, repeat purchases, and so forth are all means to this end. It’s all about longer, more profitable relationships between your company and your customers.
ClearAction
SEPTEMBER 22, 2022
CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Customer Success + Loyalty programs. Escalations sidetrack managers from other pursuits.
ClearAction
OCTOBER 1, 2018
The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study.
CX Journey
MARCH 17, 2015
I joined Bob, along with Jeanne Bliss, in the first webinar to discuss Creating Actionable Insight from a Customer Listening Engine. Jeanne talked about the role of the Chief Customer Officer, while I ran through my Six Steps to Turn VoC into Action. customer experience metrics voc voice of customer'
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