Remove Customer Relationship Remove Customer Retention Remove Net Promoter Score Remove Sales
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM? CEM is no different, but tracking metrics alone is not a strategy.

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Customer retention software: Everything you need to know

Zendesk

A “bad experience” can happen at any touchpoint in the customer’s journey, from their first interaction all the way to final sale and beyond. It’s up to every department to provide consistently great experiences that get customers in the door and keep them coming back. Identify and reward loyal customers.

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The Role of CX in a Sales Culture

Beyond Philosophy

Harvey Mackay, Sales Expert, Author and Columnist. Quality sales cultures are the ones where the Customer comes before the close, like Mackay’s quote indicates here. Ricoh Canada has a real world example of making this kind of change to their sales driven culture and making it work. In many ways, this is smart.

Sales 159
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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales. First, we’ll define what customer enablement is. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies. What Is Sales Enablement?

B2B 84
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What is customer satisfaction (CSAT)?

Intercom

Unlike email surveys, which are sent at a later time – by which customers may have forgotten the experience entirely – in-app surveys allow you to get feedback while things are still fresh in the customer’s mind. Moments that grow customer satisfaction can (and should!) There are lots of customer satisfaction metrics out there.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). That's great, but the fact is that end-users are your customers too.

NPS 96
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HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

Intercom, Inc.

The idea behind the funnel is quite simple – marketers craft campaigns to capture potential customers’ attention and slowly nurture them until they are ready to be handed off to the sales team, which guides them through the purchasing stage until they become paying customers and, hopefully, loyal advocates.

CRM 118