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You Think Airline Service is Bad? Try Taking the Bus

Heart of the Customer

My daughter was home from college this holiday break, and wanted to visit her brother in Ames, Iowa, about four hours away. That started a series of inexcusable events that makes a CX enthusiast shudder in disbelief. As we’re a one-car family, she elected to take the bus. It started when I went to buy her ticket.

CX 37
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Is The Move to Self-Service Better For Your Organization Or The Customer?

Beyond Philosophy

There is an old movie, Field of Dreams , where a farmer in Iowa plows under acreage of his fields to build a baseball field based on the urging of a mysterious voice whispering, “If you build it, he will come.” appeared first on CX Consulting. Does that mean that we want to have small talk with a sales clerk?

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This is the Most Powerful Tool in Your Armory, But Do You Understand Why?

Beyond Philosophy

So, when shoppers elbow their way to the flat screen on a Black Friday in an Iowa City Walmart, is that because of objective or subjective Scarcity? appeared first on CX Consulting. Marketers who have read Cialdini’s book then make products “scarce” to inspire purchases. Subscribe today right here.

Retail 89
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How to Improve Government-to-Citizen Engagement in 2022

Comm100

Unfortunately, these interactions have become synonymous with poor, and even terrible, customer experience (CX). . In their look at how government organizations in the US are introducing chatbots , Government Technology saw significant savings in resources among state governments, including Minnesota and Iowa: .