Fri.Aug 25, 2023

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The autonomous enterprise is like a North Star vision of where business is going – Interview with Kerim Akgonul and Peter van der Putten of Pega

Adrian Swinscoe

Today’s interview is like an interview I released a couple of weeks ago and features two, separate interviews that I conducted on a recent trip to […] The post The autonomous enterprise is like a North Star vision of where business is going – Interview with Kerim Akgonul and Peter van der Putten of Pega first appeared on Adrian Swinscoe.

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A snapshot of CX in finance: trust as a guiding principle and a new Consumer Dut.

CX Network

Key learnings around generative AI, customer trust and new regulations from All Access: CX Financial Services 2023

Finance 96
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Why Cheaping Out on Tech Support is Hurting Your Business

Helpt

Introduction Ah, the temptation of cutting costs. It's something every business owner faces, especially in the beginning when you death stare at your funding while it slowly creeps toward zero. Picture this: you scan down the budget sheet, and there it is—tech support. You might think, "Well, how difficult can it really be? Why pay some random person to handle my customers?

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Why putting employees first leads to a profitable customer experience

CX Network

Michelle Martinez, former head of CX at Wayfair on how great employee experiences lead to business growth

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot

Zendesk

In their early days, startups typically go through multiple rounds of funding. From brand awareness campaigns to product development–and much more—tackling these and other business milestones are usually easier to accomplish with external funding. In some cases, however, certain startups manage to achieve success without any outside funding. David Cummings, co-founder of Pardot, joins this week’s episode to talk about the tremendous success of his startup.

B2B 52
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Three times APAC brands have succeeded in their omnichannel goals

CX Network

How brands across APAC are driving omnichannel advances to improve customer retention and loyalty

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4 Customer Service Tactics that Gen Z Will Appreciate

Customer Think

Brands are quickly finding out that the customer service strategies that worked with other generations don’t work with Gen Z. By and large, Gen Z’s preferences are so unique that they require novel tactics. Businesses that can both learn what those preferences are as well as make pivots will earn Gen Z loyalty.

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Employee Off-Boarding: Are You Taking It Seriously?

Customer Think

Employee off-boarding: What is it? Why is it so important? What does it entail? What are design considerations of an employee off-boarding program? And more. This is the first part of a two-part series. The post Employee Off-Boarding: Are You Taking It Seriously? appeared first on CX Journey™.

CX 52
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How Negative Reviews Impact Brand Image

Customer Think

Now, more than ever, what consumers think about your brand matters. Post pandemic, online reviews and review websites have become more significant than before, due to the rise in online shopping over the last couple of years.

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The Right Content Builds Confidence: How Travel Marketers Can Use Context to Increase Bookings

Customer Think

Competition amongst travel websites is brutal today. Everyone wants to optimize their site for conversion, but the experience of booking travel is so much more than that. The way that customers book their transportation and accommodations has changed. Travel booking is all about emotion.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Five Strategies for Building Customer Value with Digital Content

Customer Think

The need to drive customer loyalty through digital interactions has never been higher. Executives surveyed by McKinsey on average expect digital revenues from e-commerce to represent 31% of total sales by 2024—up from 20% in 2022.