Navigating the Wave: The Surging Influence of Brand Purpose in B2B
Customer Think
AUGUST 9, 2023
There’s an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.
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