Wed.Nov 24, 2021

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Make better decisions faster: The 6 stages of quick, effective decision-making

Intercom, Inc.

Your decision-making process is slowing you down. . Speed is every startup’s biggest competitive advantage. We know that moving at speed is all about making decisions quickly and acting on them – but quick decisions get a bad rap. . They’re considered heedless, overly luck-dependent, and almost treasonous by those of us in the data and research domains.

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Only 2% of marketers say they experience perfect alignment with sales – Interview with Scott Addington of SugarCRM

Adrian Swinscoe

Today’s interview is with Scott Addington, VP of EMEA Marketing for SugarCRM. Scott joins me today to talk about letting the platform do the work, the […]. The post Only 2% of marketers say they experience perfect alignment with sales – Interview with Scott Addington of SugarCRM first appeared on Adrian Swinscoe.

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5 Fresh Tactics to Invigorate Your Newsletter

Customer Think

Source: Freepik You can accomplish so much by sending email newsletters. You can keep readers updated about your products and the developments in your brand. Of course, there are also the marketing aspects. However, if you want to grow, you have to be willing to try new things instead of reaching into the same old […].

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Only 2% of marketers say they experience perfect alignment with sales – Interview with Scott Addington of SugarCRM

Adrian Swinscoe

Today’s interview is with Scott Addington, VP of EMEA Marketing for SugarCRM. Scott joins me today to talk about letting the platform do the work, the […]. The post Only 2% of marketers say they experience perfect alignment with sales – Interview with Scott Addington of SugarCRM first appeared on Adrian Swinscoe.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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15 Major Causes of Mobile App Failure and How to Avoid Them

Customer Think

Mobile apps can turn into massive successes or unmitigated failures, and the difference often comes down to the amount of hard work and care that went into development. If you’re creating an app, it’s essential to do your research, choose the best development approach, & make sure you have the right tools in place before […].

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These IVR Best Practices Will Take Your Call Center to the Next Level 

Fonolo

Contact centers face constant shifts like any industry, with contact center trends reporting more remote call centers and a heightened need for customer intelligence and improved work environments. A robust call center IVR system and strategy can support all the above trends. Here we’ll get into the basics of call center IVR and why it’s important, as well as some call center IVR best practices that’ll improve your call center performance.

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Feedback Bribery

Shep Hyken

To what extent will a company go to try to get customer feedback ? Is it a simple email request? Is it an incentive to fill out a survey? And, if there is an incentive, can that skew the results? . One of our faithful subscribers sent in a question. At the end of a project with a customer, she sends an email requesting the customer take a short survey.

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Ecommerce Growth is Slowing. It’s Time to Review Your Online Marketing Strategies and CX.

Customer Think

Ecommerce saw record-breaking gains in 2020. In 2020, according to ClearSale’s State of Consumer Attitudes, CX & Fraud Survey, 78% of consumers in the U.S., Canada, Mexico, Australia and the U.K. spent more online and/or made purchases more often online than pre-pandemic, and 30% of those who reported spending more said their average online spend […].

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6 Super-Effective Steps to Analyze the Responses of your NPS Program

SurveySensum

6-steps to efficiently analyze your NPS program. Categorize Responses by Creating Tags. Identifying Top Customer Complaints from the Trending Tags. Deep dive into the Complaints and Validate them with the Customers. Allocate the Issues to the Concerned Departments. Take Action on the Customer Issues. How to communicate with your customers in B2B and B2C?

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Empathetic Marketing Will Be Vital in 2022. But It’s Not Easy

Customer Think

Empathy has become a hot topic in marketing circles over the past couple of years. The increased interest has been largely driven by the COVID-19 pandemic, which disrupted the personal and professional lives of millions and wreaked havoc on the opera.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Banking Professionals’ Survey Uncovers Futile Mobile Banking – & How to Fix It

Lightico

Speed is becoming the key competitive differentiator for banks and financial institutions to onboard and delight customers who are constantly on-the-go and juggling busy work and personal lives. This means catching up with them from wherever they are and on the device that’s with them 24/7 – their mobile smartphone: 85% of Americans today own a smartphone , and 57% spend 5 hours or more on them every day.

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What is Customer Case Management And Why do You Need it in Your CX Process

Customer Think

Customers are, as we all know, the foundation of a strong business. Building customer loyalty is (or should be) at the heart of everything a business does. Did you know that increasing your retention rates by just 5% can boost profits by 25%? Image Source But how does customer case management fit into all this? […].

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Customer Marketing: Part 4 – Engagement

ClientSuccess

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. From building customer advocacy to creating customer-centric content to measuring and sharing customer sentiment , customer marketing programs can come in different shapes and sizes.

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You Can’t Ignore this Part of the Buyer Journey in Your Content Any Longer

Customer Think

We give major props to the HubSpots of the world for coining the term “inbound marketing” and emphasizing the importance of content. They helped us all realize that content can bring in new audiences and play a starring role in both sales and marketing. But, as important as these developments were, the idea of inbound […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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CX job vacancy of the week: Rightmove

MyCustomer Experience

CLooking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job. 24th Nov 2021. By Rhys Fisher Editorial Assistant.

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Market Research for Product Development: A Step-By-Step Guide

Customer Think

Whether you’re wanting to create a new product or revamp an existing one, learning how to conduct product development research is crucial. Without establishing an understanding of product development research ahead of time, you could potentially waste precious time and money on unnecessary practices. In this article, we’ll take you step-by-step through the product development […].

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The sustainability benchmarks companies need to implement

CX Network

Three sustainability parameters your company should integrate into its customer centric culture.

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Our Selling Process Can Help Our Customers Buy

Customer Think

From my earliest days as a salesperson, I’ve been taught the “sales process,” and have tried to execute that process as effectively as possible. It’s always a structured approach to engaging the customer, working with them to make a buying decision. The process has always reminded me of critical things I should be considering, to [.].

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Four mistakes companies make when scaling sales

MyCustomer Experience

FThe current B2B sales landscape looks much different than even a year or two ago. Traditional methods of non-targeted slide decks and mass-. 24th Nov 2021. By Mert Yentur CEO.

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Questions Aren’t All They’re Cracked Up To Be

Customer Think

Ask more questions! sellers are admonished. Ask better questions! leaders and coaches are reminded. Questions seem to be a prompt in many fields, from medicine to parenting. But why? There’s a universal assumption that questions will yield Truth, generate ‘real’ discussion topics or realizations, or uncover hidden gems of information or important details.

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The golden quarter: A time to forget the excuses

MyCustomer Experience

TAs we enter the ‘golden quarter’ for retail, we also approach the first big test for retailers post-lockdown. It’s time for brands to take. 24th Nov 2021. By Shellie Vornhagen Chief Experience Officer.

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What a Client Intake Form Is & What It Should Look Like

Customer Think

We are all always looking for the perfect fit, Cinderella’s glass slipper, the apple to the eye. But we also know that, historically and realistically, not everything is made to slip right on like a tailor-made suit made just for you. It is the same for any business, any client, any brand. Not every service […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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SugarCRM’s 2021 Customer Breakthrough Awards Winners

SugarCRM

As 2021 draws to an end, we want to celebrate our customers who push the boundaries of SugarCRM’s platform for breakthrough customer experience (CX) and business growth. With that in mind, we’re happy to announce the winners of our 2021 Customer Breakthrough Awards and recognize our customers’ success. data-secret="vnf104uiOG" frameborder="0" scrolling="no" width="500" height="281">.

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Salesenomics – Many Sales Organizations Are Stuck in the 1980’s

Customer Think

Today is moving day for Objective Management Group. When we first toured our new space, John Pattison, OMG's COO said, "It looks like something the 1980's barfed up!" I'm happy to report that thanks to big-time help from PENTA Marketing CEO.

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Top 16 call center features you need to know in 2022?

Hodusoft

What are the top 16 call center features you need to know in 2022? With pandemic, call centers had to suddenly equip themselves to handle a plethora of queries as the nature of interactions changed. Along came the new struggles for call centers such as adjusting to remote work setups, technology adaptation challenges, and trying to stay afloat and keep the numbers up amidst financial upheaval.

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3 steps to creating a great customer experience strategy

Customer Think

November 22, 2021. Add to rss feed. One of the most popu.

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys. This includes the key concepts, strategies, and best practices involved in CX orchestration. 🔑 Connection to Customer Journey Maps: How to effectively integrate customer journey mapping into the