Is Trust Really an Emotion? Generally,Yes…And It Is Critical In Customer-Supplier Relationship…Just Ask Banks!
Beyond Philosophy
FEBRUARY 21, 2016
In classic psychological terms, trust is considered more a ‘feeder’ of emotion. We typically see emotions (as defined by experts like Paul LeDoux, Sylvan Tompkins, Paul Ekman, and Robert Plutchnik) as including surprise, interest, joy, rage, fear, disgust, shame, and anguish, and also happiness and sadness, or acceptance and anticipation. As regards both b2b and b2c customer-supplier relationships, lack of confidence and belief is driven by insecurity and egotism, and ability to be confident i
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