products marketing-and-advertising smart-compliance 
Sprinklr
AUGUST 26, 2021
You’ve worked hard to build up your brand — expanding your marketing outreach and experimenting with new channels to engage with your audience and boost brand recognition and awareness. But, it’s important for brand teams to remember: if your messaging isn’t following your brand compliance guidelines, it can do more harm than good.
Sprinklr
AUGUST 6, 2021
One-size-fits-all marketing is no longer enough. 90% of the digital marketing data consumers generate is unstructured (CIO). To reach your customers in this fragmented marketplace, your brand needs to move beyond outdated and ineffective single- and multi-channel marketing tactics. What is omni-channel marketing?
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Sprinklr
AUGUST 24, 2021
The panel listened carefully to how the candidates framed their answers: those that described social selling as just another form of social media marketing or advertising were missing the bigger picture. In case you are thinking, “But isn’t social selling… selling through social media?” you are partially correct.
SugarCRM
MAY 19, 2022
Today, AI is responsible for everything from smart assistants to manufacturing to self-driving cars—and sales and marketing have been early adopters. How will AI change the future of sales and marketing? AI in Sales and Marketing Today. Product recommendations (e.g., Automation and productivity. AI in Sales.
Aquire
FEBRUARY 24, 2022
Email marketing has been the tried and true way to connect with customers for years. It’s how many marketers today primarily interact with their subscribers by sending newsletters, new item releases, coupon codes and discount offers, and many other types of marketing emails. 6 email and SMS marketing tips for 2022.
Sprinklr
OCTOBER 20, 2021
You must quickly understand what customers are saying, delight customers with new products and personal experiences, and proactively detect and solve problems. Is it about listening to what your customers are saying about your brand on social media? Is it ensuring you’re ahead and on top of any negative feedback? Fewer silos and dead ends.
Callminer
AUGUST 1, 2017
Coping with unanticipated upticks in demand, staff turnover, and other common call center challenges only further complicate matters for managers working to create an efficient, productive, and effective team. He has a proven track record for successful go to market and corporate communication programs in multiple vertical tech markets.
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