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Optimizing your customer feedback strategy in 2023

Lumoa

” Collecting feedback across the entire customer journey shows you which areas your business needs to focus on. However, a robust Voice of the Customer program also uses things like customer conversations, social media, and website behavior as inputs. It helps you prioritize. It can almost feel paralyzing.

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Top 10 Employee Feedback Tools in 2024 for a Thriving Workplace

SurveySensum

As someone who’s been in the Customer Experience field for years, I can tell you that the secret sauce to a successful business is understanding your employees. Understanding your employees can lead to better alignment with company goals and increased engagement, boosting productivity and customer satisfaction.

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10 Best Customer Experience Management Software Companies 2024

SurveySensum

Did you know that 72% of customers will share a positive experience with 6 or more people? If not, then you are missing out on A LOT of opportunities to boost your customer satisfaction. Let’s start by understanding what exactly is a Customer Experience Management Software. The tool has taken CXM a step beyond.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

Customer satisfaction drives key metrics like your Net Promoter Score (NPS). Satisfied customers are also paying customers, so keeping them happy also helps your bottom line. In 2024, delivering quality CX is so critical to business success that no Customer Experience Officer (CXO) can afford to overlook it.

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Authenticity Matters: Why Should You Stop Gaming the NPS Score

SurveySensum

However, these manipulated scores don’t reflect actual customer sentiment, resulting in misguided investments that will not align with genuine customer needs. This misalignment can lead to financial losses and, when the truth surfaces, damage the company’s credibility, erode customer trust, and harm brand reputation.

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10 Compelling Reasons to Implement Customer Surveys in Marketing Strategy

SurveySensum

You had to think of questions, type them, print them out, and find people who are willing to show up and fill them out. Allows You to Offer Better Services Closing the loop by leveraging actionable data obtained through surveys enables you to enhance the quality of your services significantly.

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What Customer Survey Practice Drives You Nuts the Most?

SurveySensum

I recently bought a new smartphone and received a customer satisfaction survey. Being in the industry for the past 10+ years I understand the value of gathering customer feedback , so I clicked on “start survey” and set out to give my honest opinion. ” Seriously? Are they gathering feedback or testing my vocabulary?