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AI and ML are Taking Digital Marketing to the Next Level

C3Centricity

Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). This is why I, like many others, refer to AI as augmented intelligence rather than artificial intelligence.

ML 59
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How Can Contact Center AI Change (and Lift) Customer Experience and Engagement?

Ameyo Callversations

Innovative technologies like ML, Intelligent Automation, and Contact Center AI are helping businesses thrive and succeed in a post-pandemic world. Businesses, whether small or large are currently moving to machine learning and artificial intelligence to transform customer interactions, relationships, revenues, and services.

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How AI and CRM are Changing the Future & Face of Customer Service

Comm100

There is a lot of curiosity surrounding the latest technological advancements, and Artificial Intelligence (AI) and Customer Relationship Management (CRM) are no different. AI and CRM are a match made in heaven. But yes, improvements are still required when implementing AI or CRM software.

CRM 52
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How to Leverage Technology in Hybrid and Remote Work

SugarCRM

Ensure Your CRM Tools Are Fit for the Purpose. Now more than ever, modern customer relationship management (CRM) systems must support the ability to stay close to existing customers and help secure new prospects. Data growth is exponential, and the need to digest and make sense of the data has outstripped the human mind’s capabilities.

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Harnessing the Power of Generative AI in CRM

SugarCRM

In today’s business landscape, it’s hard to find an organization that operates without CRM tools, even in its primitive forms. However, with recent technological advancements, Artificial Intelligence (AI) and Machine Learning (ML) capabilities have become infused in all sorts of tools, and CRMs are no exception.

CRM 26
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How Well-Oiled CRM Processes Improve CX and Revenue

SugarCRM

By now, we all know that CRM tools can streamline processes and facilitate operations within businesses. However, deploying a CRM tool will not guarantee a seamless CX or increased revenue. CRM tools are used to predict churn, offer the following best actions to support reps, and even track customer value over a period of time.

CRM 26
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IVAs: Using AI to Serve Customers and Contact Centers

DMG Consulting

There are dozens of artificial intelligence (AI) technologies available today, but the three that are core for IVAs are NLP/NLU/NLG, real-time analytics, and machine learning (ML). It may also draw upon historical data, a customer relationship management (CRM) solution, a sales system, marketing databases, inventories, etc.,