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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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Announcing our new report – “The Future of Support Has Arrived: It’s Conversational”

Intercom, Inc.

But how are support leaders staying ahead of rising conversation volumes and sky-high customer expectations? Today, modern customers expect both personal and efficient support. Discover five trends transforming customer support. Our new report reveals that conversational, messenger-based support is key.

B2C 145
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Customer service plan template, tips + how-to guide

Zendesk

Businesses of any size, type, or industry can use a customer service plan to improve their customer experience. Startups use customer service plans to establish a foundation for building customer relationships and loyalty from day one. Here are examples of what a B2B and B2C customer service plan might look like.

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Books on Customer Service That Are a Must Read

VOZIQ

Customer relationship dynamics have been changing drastically over the past years. With customer expectations rising dramatically and businesses implementing a personal and far more attentive approach than before, CRM has now become a crucial element of customer retention.

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Books on Customer Service That Are a Must Read

VOZIQ

Customer relationship dynamics have been changing drastically over the past years. With customer expectations rising dramatically and businesses implementing a personal and far more attentive approach than before, CRM has now become a crucial element of customer retention.

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Part 1: The Difference Between Customer Sentiment Analysis and Customer Distress Index and Why You Should Pay Attention

TeamSupport

Managing B2B customer support relationships is very different than managing individual consumers (B2C). When handling customer issues at a company level, you have to manage multiple contacts per customer, multiple tickets per company, and usually multi-layered issues.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

CEM 156