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Forrester’s 2023 Predictions for CX, Marketing and Technology Leaders

VOZIQ

Analyst firm Forrester recently released their 2023 predictions for technology, CX, and marketing leaders. We picked four of these predictions to help retention and CX leaders deal with the challenges posed by this period of uncertainty and change. Some B2C CMOs will fall into the short-term revenue growth trap.

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Forrester’s 2023 Predictions for CX, Marketing and Technology Leaders

VOZIQ

Analyst firm Forrester recently released their 2023 predictions for technology, CX, and marketing leaders. We picked four of these predictions to help retention and CX leaders deal with the challenges posed by this period of uncertainty and change. Some B2C CMOs will fall into the short-term revenue growth trap.

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Three Steps to a Winning B2B Customer Experience Plan

Totango

This encompasses interactions with your brand during all stages of their customer journey , including before purchase, during the buying process, and after making a purchase. B2B customer experience differs from B2C customer experience in several important ways. Why Take B2B Customer Experience Seriously?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Why are your customers turning away from you?

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. In the coming year, 55% of support leaders are increasing their spend on technology to scale their efforts.

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Customer service plan template, tips + how-to guide

Zendesk

It also empowers customer service reps with the information they need to provide an exceptional customer experience (CX). Delivering excellent customer service can drive revenue, increase customer retention , stimulate business growth, and improve customer satisfaction. to make them achievable.

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Transforming customer support with automation: Key trends and challenges for support leaders

Intercom, Inc.

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. Improved workflows increase collaboration .