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How Should You Define Customer Success?

Totango

Customer success means creating data-driven engagements that provide ongoing value to the customer and growth opportunities to the enterprise. Every customer you currently service has potential for value that outweighs, perhaps by a great deal, their current status. The key word is “ongoing.”.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

From his background in software development and project management, Farhan learned how a data-driven approach is key when it comes to scaling your business – but for this to be effective, you need to keep your customer at the heart of everything you do. Great support is key for retention.

B2C 118
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52 Reasons to Embrace Marketing Operations

ClearAction

Alignment of data, forecasts & metrics leads to more predictable results. The right data + process + technology = maximum learning IQ = breakthrough results. Laggards no more, Marketing Operations helps Marketing set quality/performance standards in the enterprise. Measurable data has grown 10x since 2000. Garbage in.

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What is design research methodology?

Qualtrics

While market research explores what products and services can be marketed and where, design research looks at the reasons behind how your target market behaves in the first place and why they might appreciate a solution that helps them improve their interactions and experience. Creates efficiencies in time and money for the business.

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4 Ways to Keep Connected in The Digital-First Era

Execs In The Know

assisted service has a distinctly digital path forward. If customer service is to transform from “necessary but unsightly cost-center” to “center stage in the company growth strategy” we must be willing to embrace digital-first connection and focus on creating continuous conversations which are driven by contextual data.

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9 Customer Service Blogs Every Support Pro Should Follow

Help Scout

One of the best ways to stay current with trends and customer needs is by following customer service blogs. Reading about the tools and techniques that other companies are using to provide excellent experiences helps inform your team and strategy on doing the same. Aggregated “toolkits” of paired blog posts, webinars, and ebooks.

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WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

To celebrate PeopleMetrics' 20th anniversary, our Founder & CEO Sean McDade PhD and other members of our team shared key business lessons from the last two decades building and working at PeopleMetrics, reflect on lessons learned from the pandemic, and share tips and inspiration for other business leaders and entrepreneurs as we kick off 2021.

CX 62