Inside Customer Service

DECEMBER 2, 2021

Brittany Hodak, an expert on helping brands create superfans, offers this definition of a brand evangelist on her blog : A brand evangelist is a customer who is so passionate about your brand, product, service, or business that they advocate on your behalf. There's not an ounce of insincerity when an employee gushes about a new style.

Retail 261

Retail Social Media Finance Sales 261

TeamSupport

JUNE 23, 2020

It’s the question we asked in Part 1 of this blog series and answered with why it’s important in maintaining and growing your B2B (business-to-business) customer relationships. But how do you try to get to know someone without it coming off as insincere, or merely a sales tactic. How well do you really know your customers?

B2B 98

B2B Sports Social Media Healthcare 98

Beyond Philosophy

MAY 14, 2020

His blog, Influence People , has readers all over the world and offers years of insight into the art of persuasion. Research suggests that people are sensitive to insincere reciprocity attempts. Ahearn says that’s why we turn to a CPA to do our accounting or hire an attorney for legal support. Reciprocity must be sincere.

Start-ups 167

Start-ups Legal Sales Business Growth 167

Beyond Philosophy

DECEMBER 19, 2016

In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Shoe company Toms has always given a pair of shoes to a child in need for every pair it sells, and it now supports other causes as well. It makes them feel good to support a company that does good.

Sales 141

Sales Retail Customer Loyalty Education 141

Comm100

DECEMBER 8, 2017

Did they contact your company for support? People are great at sniffing out insincerity. We can sense it a mile away (or even perceive insincerity where there is none). For more on thanking your customers, check out our blog post, 5 Clever Ways to Use Your Thank You Page. What are you thanking them for? Be Sincere.

Social Media 52

Social Media Start-ups Customer Retention Customer Service 52

Intercom, Inc.

APRIL 16, 2018

Your voice appears everywhere you use words: Selling or marketing your product and brand – on a call, at an event, on your site or on your blog. Helping people use your product – guiding them through the product itself, in a support conversation or in a help article. Your brand voice should be intimately tied to your brand values.

Start-ups 224

Start-ups Touchpoint Innovation Sales 224