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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

Success in the subscription economy isn’t about having the best product; it’s about having the strongest customer relationships. From the new services that legacy businesses are bringing to market to the metrics being used to fight churn, everything must be designed around the customer. The goldilocks approach to growth.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM? Strategy First.

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Wikimedia Foundation COO Janeen Uzzell on future-proofing history

Intercom, Inc.

She joined the ranks in early 2019, after spending 16 years at General Electric working as a director for its technology and healthcare programs and leading the Women in Technology initiative to address the gender imbalance in technical fields and get more women involved. Then, I led an initiative for GE for women in technology.

Start-ups 223
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

Proactivity in customer support , by SupportDriven. This is Scale , Intercom’s podcast series on driving business growth through customer relationships. And I got into that at an opportunity doing some volunteer work, where I was project managing a large sports festival. You need other technologies.

B2C 118
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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. This is after 10 years — since the 2009 economic downturn — when companies began investing heavily in CXM technologies and teams.

CXM 63
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

It helps you create powerful in-context experiences that maximize customer acquisition, engagement, retention, and the lifetime value of your customers, building strong customer relationships at every touch point. Back when we were starting up, we didn’t have to build solutions for the previous eras of technology.

Start-ups 118
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6 world-class B2B CX examples to learn from

Qualtrics

B2B leaders are taking notice of this shift — in the XM Institute’s 2019 research 84% of B2B organizations said they would increase their focus on customer experiences in the coming year. The benefits of a great B2B CX program can be reduced churn and increased business growth. Abdul Dezkam, Lead Insights Specialist at Grundfos.

B2B 26