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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

By following these steps and focusing on the right metrics, we can demonstrate the tangible value of investing in customer experience to our leadership, ensuring continued investment and focus on initiatives that drive real business growth and customer happiness. So, take these insights and put them into action.

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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

In this episode of Scale, Carl walks us through how the subscription model is transforming legacy businesses, how companies can fight churn with data, and what Goldilocks can teach us all about growth. This is Scale , Intercom’s podcast series on driving business growth through customer relationships.

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Wikimedia Foundation COO Janeen Uzzell on future-proofing history

Intercom, Inc.

She joined the ranks in early 2019, after spending 16 years at General Electric working as a director for its technology and healthcare programs and leading the Women in Technology initiative to address the gender imbalance in technical fields and get more women involved. Then, I led an initiative for GE for women in technology.

Start-ups 223
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3 ways to use a ‘listen-and-learn’ approach to drive alignment and growth

Totango

For Waystar, a technology platform that simplifies payments across the revenue cycle for healthcare organizations, this consultative approach unlocked cross-functional alignment, customer satisfaction, and exponential business growth. So, how did they do it?

Sports 93
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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

This is Scale , Intercom’s podcast series on driving business growth through customer relationships. And I got into that at an opportunity doing some volunteer work, where I was project managing a large sports festival. You need other technologies. Farhan: I wouldn’t necessarily say technologies.

B2C 118
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How to Drive Employee Engagement Using Online Quizzes

ProProfs

But before we learn about this uniquely powerful employee engagement strategy , let’s understand what employee engagement is and why it’s super-important for business growth. You can create your fun employee engagement quizzes on various subjects, such as: Pop culture topics, such as movies , music , sports , fashion , etc.

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

BX and marketing leaders have the ability to turn brands into religions and embrace new and emerging technology, and we have a lot to learn from those that are doing it well. Follow Antonio for his perspectives on technology and diversity. ( @ajlucio5 ). Follow Chris for the latest on Microsoft, AI, and technology. ( @chriscapossela ).