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HubSpot’s CEO Yamini Rangan on ditching the funnel for the Flywheel

Intercom, Inc.

Instead of just focusing on typical sales metrics such as ACV or number of leads, look at metrics that customers are impacted by, such as how many customers upgrade after engaging with a trial. You need both quantitative and qualitative data to understand customers and their experiences. I’m really excited.

CRM 118
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Learning Paths: What Are They, & How Can They Create Customer Experience Success?

Experience Investigators

And what’s most important to prioritize in education? This is where understanding the right learning path for overall customer experience excellence can be very powerful. Let’s dig into some of the ways you can create the right environment for the right education to create a customer-centric culture.

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Top 10 Reasons to Link Marketing Automation with Sales and Service

SugarCRM

As a CRM platform vendor, we help our customers use our products across marketing, sales, and service. With Sugar Market , Sell , and Serve , we work with marketers on how they can best engage with sales and service teams to drive revenue and customer satisfaction. . I know I cannot. .

Sales 55
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Lynn Hunsaker, CEO and Head Customer Experience Consultant at ClearAction @ clearaction | blog “Customers’ discernment of providers’ motives will continue to sharpen in the future. Customers are being educated about customer experience by providers and fellow customers, and as employees within provider organizations.

CX 129
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5 Radical Changes to VoC of the Future for ROI Maturity

ClearAction

What’s the greatest challenge Voice of the Customer (VoC) managers face? and continuing VoC education (certifications, conferences, etc.). Go beyond real-time data and actioning to preventing recurrence of chronic issues for your whole customer base. 5) Empower yourself. Let me know what you discover!

VOC 54
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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Voice-of-the-customer programs (Net Promoter surveys, customer advisory boards, user groups, etc.)

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Customer support: Definition, importance & 10 key strategies

Zendesk

“When we’re focusing on adding in new features, products, or updates/changes to the marketing site, we listen to the input of the support team who are our voice of the customer.”. Ask yourself: What do customer expectations for support look like in your particular industry? 10 strategies for delivering great customer support.