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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Moreover, you can put customer retention strategies into focus only when you have customers to retain.

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CX is a Team Sport: 2 Surprising Views

ClearAction

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Controlling Touchpoints Model. ” (silos!)

Sports 62
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Converse 2022

Uniphore

How are you planning to leverage conversations to drive revenue and customer retention? At Uniphore Converse 2022, enterprise executives from CX to Sales will learn the latest innovations in automation, conversational AI and emotion intelligence. Discover new ways to build and enhance contactless relationships with customers.

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CX Annuities Solve CX ROI & Tenure Dilemmas

ClearAction

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. is CX Annuities. Lost ROI on customer acquisition cost.

CX 62
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More on the positive ties between good CX and revenue

Customer Bliss

I wrote a few weeks ago about how good CX is tied to revenue gains. If you do customer experience right — think in terms of the five core competencies — then you will (over time) create a customer-driven growth engine and see revenue uptick from your customer experience side. I firmly believe that.

CX 90
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Improve CX and Employee Experience with Human Empathy

SugarCRM

What Are CX and EX? Whenever a person interacts with a system, whether a customer or employee, they will have some emotional response. When we talk about CX for customers or EX for employees, we’re talking about how they feel and what feelings we want people to have when they see or do something. It’s All in the Data.

CX 52
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Brand Integrity and Your Ideal Customer

ClearAction

The gap between what’s promised and what’s received, as seen by customers, is your brand integrity gap. CMOs set expectations for customer acquisition and CCOs assure expectations are delivered for customer retention. You need to “own” this customer segment. Who else is minding the gap?