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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators

Voice of the Customer (VoC) programs have leveraged some level of artificial intelligence (AI) in many ways already, including pattern recognition, predictive analytics, and sentiment analysis. There are many ways AI is offering faster and more efficient ways to understand customer feedback and deliver better experiences.

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Personalization Strategies for Inbound and Outbound Banking Calls: A Technology Perspective

Hodusoft

Also Read: In-Depth Guide: Inbound Call Center Software Personalization in Outbound Banking Calls While outbound calls typically encounter obstacles like resistance and customer intrusion, personalization can turn these exchanges into worthwhile interactions.

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Elevating Customer Support: Five Goals to Strive for in 2024

TeamSupport

Embracing an omnichannel approach ensures that customers can switch between channels without losing the context of their requests. Implementing advanced customer relationship management (CRM) systems can help streamline information, allowing agents to provide more personalized and efficient support.

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A History of Customer Support Technology

TeamSupport

1980s-1990s: The Dawn of CRM Software The next two decades saw the adoption of computerized systems for customer support. Companies started using customer relationship management (CRM) software to manage customer information and interactions.

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What is predictive behavioral routing?

DMG Consulting

Although there are some differences among the PBR solutions offered in the market, in general, the application captures and analyzes all available information about the customer and the agent, sourced from customer relationship management (CRM) applications or other servicing solutions, internal analytics, performance management applications, etc.,

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Leverage predictive modelling Leveraging predictive models helps you anticipate customer behaviors and preferences. By analyzing real-time data, organizations can identify buying patterns, predict churn, and optimise their marketing strategies. The more complete the customer view – the more accurate the predictions.