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Customer Retention Metrics: The Metrics That Matter

Totango

Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer retention metrics have the biggest impact on your business? Customer Retention Rate. Customer Growth Rate.

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How customer success teams can improve customer retention with VOC?

SurveySensum

And that’s why 82% of companies say that retaining a customer is less expensive than acquiring a new one. That’s why focusing on customer retention is important and a lucrative VOC program helps you achieve it. . Let’s deep dive into this and understand how you can use the VOC program to improve customer retention.

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Measuring Customer Loyalty: 5 Ways to Track It

Totango

These benefits make customer loyalty measurement an important tool for customer retention, brand ambassadorship and revenue growth. How Do You Measure Customer Loyalty? You can use various methods to measure customer loyalty. Here we’ll consider five of the best ways to track it: Customer lifetime value (CLV).

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What's the Difference Between NPS and Customer Engagement?

PeopleMetrics

As we discussed, the best customer experience metric for your business is a matter of finding the best fit for your business. In this post, we’ll take a look at two more advanced fits: Net Promoter Score and customer engagement. Using Net Promoter Score. Measure whatever you can, and then adjust as you go. Want to learn more?

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Customer Feedback Is Never Just a Score.

Lumoa

There's a company X that collects customer feedback. Company X prefers the Net Promoter Score® ( what is NPS? ), yet it could be any other metric. They ask the very familiar NPS question: " How likely is it that you would recommend [brand] to a friend or colleague? (on But guess what? A number, a score is all what they track.

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Using Data to Improve Your Customer Journey

Experience Investigators

.” They report out on feedback metrics like Net Promoter Score (NPS) or transactional Customer Satisfaction (CSAT) rates. First Call Resolution (FCR) – This measures the percentage of customer issues that are resolved on the first call.

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What Is CSAT and How Can It Help You Improve Satisfaction?

Totango

In this post, we’ll focus on this important customer satisfaction metric. We’ll define what it is and how it contrasts with another popular key performance indicator, NPS. We’ll discuss how to measure CSAT within the context of your customer lifecycle. CSAT Versus NPS. What Are the Benefits of CSAT?