Wed.Jul 05, 2023

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The pragmatic approach to transforming customer service – Interview with Mike Upton of First Tech Credit Union

Adrian Swinscoe

Today’s interview is with Michael Upton, Chief Digital & Technology Officer at First Tech Credit Union (or First Tech), which is the US’s premier credit union […] The post The pragmatic approach to transforming customer service – Interview with Mike Upton of First Tech Credit Union first appeared on Adrian Swinscoe.

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A customer complaint is a gift.

Bill Quiseng

QUI QUOTE: A customer complaint is a gift. Take the perspective that your customers complain because they want to help your business. Otherwise, they would say nothing and walk away, intent on never returning. A customer may not always be right. But they are always your customer. Do whatever it takes to make them feel right. Listen and allow the customer to vent.

CX 153
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Trending Sources

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Customer Perception: The Complete Guide

Fonolo

Customer perception has never mattered more. In the age of social media backlash and call-out culture, how your customers feel about your brand is key to your success. Although it’s almost impossible to completely control what people think about your organization, improving customer opinions of your brand is very possible. Here’s your complete guide to improving customer perception of your business.

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What B2B Marketers Can Learn From Missing Bullet Holes

Customer Think

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly de.

B2B 111
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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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CX job of the week: BNP Paribas

MyCustomer Experience

Looking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job.

CX 104
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Artificial Intelligence (AI) Will Transform Education

Customer Think

There has been much hand-wringing about ChatGPT recently and how it might enable a generation of students to simply cheat their way through school. If you’ve been around long enough, you may remember the same worries about the use of handheld calculators in schools.

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In a World Run by AI, The Best Data Wins

Customer Think

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48.

AI 72
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9 Principles for Driving a Service Culture

Service Quality Institute

Delivering awesome customer service involves 9 principles. Customer service is not complicated. It is the execution of some fundamentals that make a huge difference. It must start at the top and involve every employee. Remember that 99% of customer contact with your employees is with your front-line employees. Relentless Strategy Focus on strategy. You must be Relentless, and it has to be a way of life.

NPS 52
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How do customers react to a data breach?

The Customer Service Blog

When a person is notified of a data breach involving their personal information, if they react with a feeling of fear (as opposed to anger) they’re more likely to stop using the website. That was the main finding of a study I conducted (with three co-authors) that examined which emotions will lead customers to change their behaviour after a breach. We found that angry customers, on the other hand, are more likely to vent their anger on different social media platforms BUT then still return to th

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Top CSAT Tools For HubSpot: Maximize Customer Satisfaction

Zonka Feedback

Using HubSpot CRM and looking for CSAT Survey Tool to measure your Customer Satisfaction? Here's a list of top CSAT Tools for HubSpot you can use. In today's competitive business landscape, customer satisfaction has become a paramount focus for companies striving to build strong customer relationships and provide satisfaction. No wonder over 150,000 companies are using a CRM tool like HubSpot to track and manage each interaction they have with their customers throughout the customer journey.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Show report: A NICE take on AI

1 to 1

With thick wildfire-smoke clouds obscuring the New York skyline outside, NICE CEO Barak Eilam shared some cloud wisdom of his own at the recent NICE Interactions conference. “Migration to the cloud is an imperative if you want to leverage AI in your contact center,” he told the crowd of nearly 2,000 CX leaders at the Jacob Javits Center. AI was the hot topic, with sessions and panelists about where to start and what building blocks need to be in place to create a successful AI initiative.

AI 26