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10 Compelling Reasons to Implement Customer Surveys in Marketing Strategy

SurveySensum

The ideal method for getting this information, and possibly one of the oldest, is the customer survey. If used properly, customer surveys can make a whopping success out of your marketing campaign. When you have all the survey information, you can use it to boost your marketing strategy. Not convinced just yet?

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What Customer Survey Practice Drives You Nuts the Most?

SurveySensum

Especially when those survey forms feel like exam question papers rather than quick feedback forms. I recently bought a new smartphone and received a customer satisfaction survey. So, here’s a list of survey practices you need to avoid to customer survey madness and survey fatigue !

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When is the Right Time to Launch SaaS Customer Survey Questions?

SurveySensum

While creating SaaS customer surveys, do you often wonder about the right time to launch these surveys? It’s because SaaS businesses like yours need happy and long-lasting customers. So, let’s figure out when you should launch your SaaS customer surveys and what questions you should ask.

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The Call Center Can Be a Thin Line Between Love and Hate

Callminer

That cost alone is a compelling reason for ensuring high levels of customer satisfaction are delivered by your call center. A conservative estimate of the cost of acquiring a new customer across all the main sectors in the survey is £300 per person. Was the customer happy before a bad experience?

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7 Things to Avoid While Creating B2B Surveys

SurveySensum

You’re eager to identify areas for improvement and boost customer satisfaction. So you decide to conduct a B2B survey. However, when you send out the survey to your customer base, you’re met with a dishearteningly low response rate. The same holds for B2B surveys. So, let’s jump right in.

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From Surveys to Reviews: Understand Various Types of Customer Feedback

SurveySensum

Let’s explore this along with different types of customer feedback, how they are the building blocks for creating remarkable customer experiences, and how harnessing this feedback can propel your business to new heights of customer satisfaction and success. What is Customer Feedback?

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My Understanding of AI in CX so Far. Things Could Change!

CX Accelerator

This is exciting because we communicate with our customers via text whether it’s through inbound support messages, transcribed phone calls, or voice of customer survey responses. The big challenge is parsing through the data to get actionable insight and NLP is foundational to this work.

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