Experience Investigators
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.
Experience Investigators
APRIL 2, 2024
Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint? Channels are Not Touchpoints.
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Lumoa
JANUARY 15, 2024
Using Artificial Intelligence and Natural Language Processing AI has evolved tremendously in recent times. Just as you may post on multiple social media platforms, you should utilize different communication channels. Knowing all the relevant touchpoints means you can design strategies that improve the CX for each.
Taylor Reach Group
JULY 17, 2017
How pervasive is the impending impact of artificial intelligence (AI) on the customer experience (CX)? Enter artificial intelligence. By: JD Fairweather. Well, to join a discussion on the topic, I’d be willing to traverse a room full of telemarketers pitching the latest timeshare deals in Orlando. Discrimination.
Uniphore
NOVEMBER 16, 2021
More people now use technology to manage their finances than use video streaming services (78%) or social media (72%). It’s now the main — and often only — human touchpoint for banks and their customers. Between 2020 and 2021, financial technology adoption grew from 58% to 88% of U.S.
ECXO
APRIL 7, 2024
It is a symphony of interactions that a customer has with a business, a vivid tapestry woven from the threads of every touchpoint, every communication, and every solution used. AI as a replacement for human creativity The beautiful horizon of customer experience is an ever-evolving mosaic of touchpoints, channels, and interactions.
Logicalware
FEBRUARY 20, 2024
As customers increasingly use diverse channels to interact with organisations, from traditional phone and email to social media, the risk of siloed workflows and lost customer insights grows. This will help you define the actions and outcomes that you want to achieve at each touchpoint and interaction.
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