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Totango product innovations help CS drive predictable revenue growth

Totango

It’s no secret that businesses have been hit hard in 2023. To survive this tough “do more with less” climate, companies are turning to their customer success (CS) teams to ramp up their customer retention and expansion efforts.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

In some ways, this discussion is more relevant to product teams, and product-led companies, than for growth teams, who are by definition focused on outcomes. But knowing how these steps work is not the same as making it happen, and we think we know why. Context: where we’ve come from in trying to move to outcomes. First some context.

Start-ups 281
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Why CX Leaders Should Embrace Organizational Transformation to Meet the Evolving Needs of Customers

Execs In The Know

After all, it’s no secret that doing things the same way as everyone else doesn’t always benefit an organization’s success. To ensure that organizational transformation is a successful undertaking, it is important to understand not only the benefits but also how to overcome potential pitfalls.

CX 98
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It’s A Wrap — Part 2: More Great Insights from Clearwater, FL

Execs In The Know

As covered in last week’s keynote-focused blog post , Customer Response Summit (CRS) Clearwater, Florida was a recent wrap (March 28–30, 2022). Is Your Voice of the Customer Data Failing to Deliver Change? Customer loyalty has to be earned, now more than ever, making your CX a prime differentiator. You’re Not Alone.

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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

This delightful experience, my friend, is what we call customer experience (CX). Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. But WHY is customer experience so important?

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How to create actionable buyer personas (examples & tips)

Zendesk

As valuable as it would be to truly know each of our customers on a personal level, that’s just not possible for most businesses. Create a buyer persona: a short description of your ideal customer, including their thoughts, emotions, and job roles. Why use a buyer persona? So, what’s a company to do? What is a buyer persona?

Sales 98
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ICYMI: Our Favorite Reads From 2018

Help Scout

It was such a good speech we talked her into writing it up for our blog audience. It was such a good speech we talked her into writing it up for our blog audience. Our sales process needed to be a value-add not only for our business, but also — and more importantly — for our customers.”. Happy New Year, folks!

Sales 40