connect-with-customers how-to-create-a-winning-customer-advisory-board 
Intercom, Inc.
OCTOBER 24, 2022
On October 19th, the final day of the event, I appeared on the Growth stage for a fantastic conversation with Mark Organ, Categorynauts CEO, and Founder and CEO of Influitive and Eloqua, discussing how companies can build winning sales strategies as they continue to evolve. Create a strong champion.
ClientSuccess
SEPTEMBER 30, 2020
What is a Customer Advisory Board (CAB)? For SaaS companies, a Customer Advisory Board (CAB) can become a group of trusted influencers as you build industry thought leadership and relationships. If so, how should your SaaS company start building this group of trusted advisors, and what should it look like?
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ClientSuccess
NOVEMBER 24, 2021
Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. Facilitate learning and information sharing across your customer base.
SurveySensum
JULY 14, 2020
The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. Here is a list of 150 Global Customer Experience Thought Leaders and Influencers who have taken Customer Experience to the whole new level.
Intercom, Inc.
APRIL 28, 2022
The idea behind the funnel is quite simple – marketers craft campaigns to capture potential customers’ attention and slowly nurture them until they are ready to be handed off to the sales team, which guides them through the purchasing stage until they become paying customers and, hopefully, loyal advocates. Short on time?
Sprinklr
SEPTEMBER 8, 2021
“Government doesn’t need to worry about customer experience. Where else are customers going to go to get what they need?”. I hear this fairly often when I tell people about my work in government customer experience. Why is customer experience so important for the public sector? I understand the perception.
Fonolo
NOVEMBER 10, 2020
What surprised me most is how quickly they responded. Creating digital ordering, delivering hybrid experiences, and revamping their org charts suddenly weren’t obstacles; they were opportunities to better serve customers.” It happened even faster than we thought. There was no deliberating. It just got done.
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