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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

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Navigating the Startup Seas: Crafting a CX Strategy for Success

Win the Customer

A seamless and positive CX reassures customers that your startup is reliable, dependable, and worthy of their investment. Differentiation in a Competitive Landscape Innovative ideas alone are not enough to stand out in today’s competitive startup ecosystem. Reducing Customer Churn Startups can’t afford to lose customers.

CX 59
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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84
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Customer Relationships Are a Waste of Time! Is This True? What Do You Think?

Beyond Philosophy

That approach is crucial to engineering, but the rational approach is a big mistake for customer relationship management. . My global Customer Experience consultancy did some work with a water utility in the U.K., The water company had promoted an engineering guy to running customer experience. What Should Tina Do?

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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

Isabella Lau is Chief Customer Officer, Manulife (International) Limited, responsible for Marketing, Customer Relationship Management, Corporate Communications, Innovation and Customer Experience functions, as well as leading the Company’s effort in customer centricity. About Isabella Lau.

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Master customer intelligence in 5 steps

Qualtrics

According to Justin Schuster , vice president of enterprise products for MarketTools, marketers who measure the impact of their customer intelligence say that it not only boosts campaign-specific metrics, but also improves: Customer acquisition. Customer retention. Customer satisfaction. Customer value.

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Customer Success: The Definitive Guide to Customer-centric Growth 2020

SixteenVentures

What I called the “Definite Guide to Customer Success” way back in 2014 is getting far more definitive for 2020 as I incorporate what I learned over the last year. … The Customer Success Book. The Definition of Customer Success. Customer Success Management Defined. What Customer Success is NOT.

Start-ups 136