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Sentiment arc: a better alternative to customer surveys

Inside Customer Service

A customer calls your company for service. After the call, they get an email asking them to complete a survey. The survey is intended to evaluate overall customer service and the individual rep's performance. In this post, I’ll show you: What is the customer service sentiment arc?

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Why all customer service surveys really measure just one thing

Inside Customer Service

There's a good chance you and your colleagues have had a tortured conversation about customer service surveys. What type of survey is best? Executives worry whether a customer upset about a defective product will “unfairly” give the customer service team a low score on its post-transaction survey.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. You’re overwhelmed with a flood of amorphous feedback that leads you nowhere fast.

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Customer service quality assurance: The ultimate guide

Zendesk

What is customer service quality assurance? Customer service quality assurance (QA) is a systematic process of evaluating customer interactions, identifying areas for improvement, and providing effective coaching to enhance the overall customer experience.

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What Customer Survey Practice Drives You Nuts the Most?

SurveySensum

So, here’s a list of survey practices you need to avoid to customer survey madness and survey fatigue ! Branching Logic : SurveySensum’s skip logic and question branching feature allows your surveys to adapt based on respondents’ previous answers. Enter the solution: survey throttling.

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Guest Post: Are Customer Surveys the Best Way to Receive Feedback About Your Brand?

Shep Hyken

He shares the challenges and limitations of using surveys to gather feedback about customer experience. Surveys will always be a critical component of a brand’s customer engagement strategy. However, surveys are not the end all be all of improving your customer experience.