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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

A desire to focus on listening to customers, doing right by them, and getting their organizations on board with the many, many benefits of a strategic customer experience program. Customer experience (CX) has become a critical factor in the success of businesses worldwide. WHY are we collecting feedback ?

CX 94
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Stop fearing customer feedback: implementing a successful VoC program

CX Network

Winner of Best CX Transformation at the CX Elite Awards 2021, Allianz, on how to successfully execute CX transformation.

VOC 52
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How to Justify a CX Program to Your CEO

Lumoa

While the potential revenue losses are enough to get any CEO’s attention, many companies still aren’t making CX a priority. A study by Acquia found that while 82% of marketers feel that they deliver a positive customer experience, only 10% of customers agree with that sentiment. Explore options. Present your case.

CX 103
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The road to customer centricity – where to begin?

ECXO

In other words, they are truly customer-centric. Businesses with a customer focus are relentless in finding new ways to create value. They know that CX maturity is not an end game. But, as we discussed in a recent post, there is still work to do in Europe to improve CX maturity and transition to customer-centric models.

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Advance your CX Work by Uniting the C-Suite in Their Commitment and Accountability

Customer Bliss

In my latest vlog post , I explain 4 different potholes to avoid in order to advance your CX work, and today, I’m sharing excerpts from previous interviews with two experienced C-Suite leaders who successfully incorporated some of these tactics within their first year as a CCO. CustomerExperience #CX Click To Tweet.

CX 52
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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

By understanding the CEO’s appetite for speed and investment, you can take this momentous #CX transformation and break it down into smaller tasks and projects with people who have passion and advocate for its success. During your #CX implementation, celebrate others who've contributed to the success of the program.

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Best of the Podcast 2018: Implementing CX at a Global Organization with Amanda Sachs of Microsoft

Customer Bliss

Today’s episode, which many of you seemed to enjoy, features Amanda Sachs , General Manager, Customer & Partner Experience at Microsoft. This focus on the customer first has really taken things to a new level for the organization, “to a level of maturity that’s well beyond what we ever could’ve done in the past.

CX 48