article thumbnail

How to Re-energize Your VoC Program

Lumoa

VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. While most VoC efforts start strongly, many tend to lose their traction over time— especially if the program isn’t properly implemented or the company becomes complacent.

VOC 83
article thumbnail

Level Up Your VoC Program

CX Accelerator

Breaking free from survey mentality with unstructured customer feedback. It’s hard to say exactly when or how it happened, but the phrase “Voice of the Customer” (VoC) has become nearly synonymous with survey process. When we consider today’s customer, and the methods by which they exercise their voice, we can do so much more.

VOC 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Transforming VoC Beyond Customer Surveys

Customer Think

Modern customer customer service teams support more customers, more products and more devices, across more service channels than ever before. All of this means more data, and ultimately more difficulty when it comes to keeping track of customer behavior, preference and intent.

VOC 109
article thumbnail

What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

In This Article: What is the Voice of the Customer (VoC)? Why you should care about the Voice of the Customer? How do you collect VoC data? How to make customer-centric decisions based on VoC Creating a full overview of the Voice of Customer What is the Voice of the Customer (VoC)?

article thumbnail

4 Voice of the Customer (VoC) Trends in 2022 [Infographic]

cxservice360

A Voice of the Customer (VoC) program is an invaluable tool that helps businesses keep a pulse on their customers, understand their needs and pain-points as well as preferences. These insights help businesses take actions that improve customer experience and deepen their relationship with the customer.

article thumbnail

Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

Every organization has a different level of VoC maturity. Some companies have had VoC in place for many years, while others are just getting started. Where you start with VoC depends on your level of maturity. In many cases, the customer experience has completely shifted to digital modes. Click checklist to enlarge ).

VOC 83
article thumbnail

8 Best Practices For A Successful Voice of The Customer (VoC) Program

cxservice360

Businesses that will thrive in the long term are those that understand the needs of the changing customers and take positive actions to meet these needs. Voice of the Customer (VoC) is a research method used to gather feedback on what customers think and.