Thu.Apr 20, 2023

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Keeping up with The Consumer: Marketing Data Depreciates After 5 Minutes

Customer Think

It’s Saturday morning, and you’re browsing online for shoes. The perfect pair catches your eye, and you click “buy.” Later that day, you decide the shoes would look great with pants you already own, but you need a shirt or sweater to pull the whole look together.

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How AI is boosting agent intelligence—and evolving the CX team

Zendesk

Despite the hype, AI isn’t here to replace your human agents. Quite the contrary, when human agents and AI join forces, they form a powerful CX team—one that builds on their strengths, while minimizing their weaknesses. Your agents shouldn’t be bogged down by the busy work. With AI in their corner, they can instead focus on the tasks that make a difference.

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Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

I have made many mistakes in my life, I’ll admit. However, mistakes are not all bad. Sure, the mistake part is trouble, but you learn a lot from them. I have made a couple of good calls, too. Starting this newsletter, for one, if, for no other reason than I might share what I learned with all of you. So, let’s start at the bottom, my worst decisions, beginning with… Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos!

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Healthcare Content Marketing

Customer Think

The goal of healthcare content marketing is to offer your customers the most accurate and helpful responses to their medical inquiries. Effectively promoting healthcare products or services involves striking a balance between presenting well-researched information and avoiding the use of overly technical language, which can make your content feel like a textbook.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Unlock intelligent CX alongside the best in the business

Zendesk

It’s Zendesk Relate season, arguably our most exciting time of year. Please join us May 10 for our flagship conference, where we’ll unpack all things CX, including our new OpenAI integration and the future of Zendesk AI. And if you’re in the San Francisco Bay Area and can join us in person , we have a full day of programming, including three cornerstone keynotes: Opening keynote Our opening keynote will be broadcast five times over the course of 24 hours to connect with our global community.

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Product led marketing is just marketing done right

Customer Think

Let’s start by stating the obvious: marketing exists to convince a potential user that a product solves a problem they have, whether it be a problem they know exists or not. This goal can oftentimes be lost among other tangential goals of marketing like brand awareness, sharing company updates, etc.

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Why Don’t You Come to Me with Solutions Instead?

Customer Think

An old boss said this to me once. He was pissed at my “continual complaining” about “so many issues”. That was his take on the matter. Mine was different. I was pissed off too. He refused to address the many nagging problems that my team had to deal wi.

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How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher

Intercom

The reasoning is pretty straightforward: If you invest in the customer experience, it’ll improve. But by how much? And where’s the proof? Say you’re the Head of Customer Experience. You’re in a budget meeting with the rest of the C-suite, prioritizing strategies for the year ahead, and you present a project you believe will significantly improve customer experience across the customer journey – maybe even improve CSAT or NPS by a couple of points.

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How Competitive Intelligence Questions Should Be Structured For Maximum Success

Customer Think

Any decent competitive intelligence project starts with excellent questions. The quality of the questions influences the quality of the answers received. Defining questions is crucial to ensure that you get the information you need.

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Learn from the worst decisions we have made

MyCustomer Experience

I have made many mistakes in my life, I'll admit. However, mistakes are not all bad. Sure, the mistake part is trouble, but you learn a lot.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Transforming Customer Service: How to Balance Traditional IVR and Conversational IVR to Drive Business Growth

Customer Think

In the age of digital communication, it’s crucial for businesses to maintain a strong customer service presence. Interactive Voice Response (IVR) systems have long been used to streamline call center operations, but their limitations often lead to customer frustration.

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How to Turn Unhappy Customers into Satisfied Service Partners

Uplifting Service

[link] Every department and division within an organization should have a strong service culture to create more value for everyone they serve. As a leader, it is your job to show your team why and how everything is service, and the benefits of creating an aligned team that is laser-focused on creating value for customers and colleagues. By doing so, your team can increase efficiency, revenue, innovation, reduce employee turnover, and create happier, more loyal customers, which ultimately leads t

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This is what ChatGPT will mean for customer experience

Customer Think

April 18, 2023 Add to rss feed People are talking and.

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How to See Accurate Quarter-by-Quarter Numbers by Nailing Your Sales Forecast

SugarCRM

In today’s hyper-competitive and volatile business landscape, the power of foresight is everything when it comes to the growth and stability of a company. And as much as sales leaders would like, there is currently no magic eight ball they can ask to help predict how their year, or even quarter, is going to go. That’s where uniting the art and science of sales comes in, aka sales forecasting.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.