Tue.Nov 21, 2023

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The Psychology of Customer Loyalty: 8 Strategies Backed by Behavioral Science

Customer Think

In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The key to gaining customer loyalty? Customers need to feel an emotional connection to your products and business as a whole.

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Elevating Customer Experience: Six Key Fundamentals for Adaptability

eglobalis

Elevating Customer Experience: 6 Key Fundamentals for Adaptability The post Elevating Customer Experience: Six Key Fundamentals for Adaptability appeared first on Eglobalis.

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10 top books about creating a customer culture that delivers

Steven Van Belleghem

Culture Built My Brand: The Secret to Winning More Customers Through Company Culture, by Mark Miller & Ted Vaughn (2021) Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have to be your organization’s reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers―by tapping into the greatest driver of brand success: your internal company

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10 Must-Haves for Your Next Creative Brief

Customer Think

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important? One word: alignment.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Preparing for the next industrial revolution: The journey towards AGI

Logicalware

At Puzzel’s annual event, Elevate ‘23, artificial intelligence took centre stage. Shedding light on one of this year’s hottest topics, we brought together industry experts to explore the profound impact AI has on the world of customer experience. Among these experts was Zack Kass, AI Futurist and former GTM leader at OpenAI. Here, we’ll delve into the history of AI and explore its role in shaping the next industrial revolution with insights from Zack’s enlightening session.

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Unlocking Success: 8 Powerful Strategies to Drive Sales Through Others

Customer Think

One of our listeners, John, is in a pickle. He is starting a new business, but that isn’t the problem, although I am sure we can all agree that starting a new business is fraught with pickles. John is up for it, though.

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6 Website Feedback Forms (Uses and Examples)

SurveySensum

Do you know how to identify and resolve user experience issues on your website? — With website feedback forms. These forms seamlessly integrate into your website to gather information, opinions, and comments from users regarding their experiences with the website. These forms are created with the help of a robust website feedback tool that consists of built-in website feedback form templates.

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Eleven Tips for Taking Customer Advisory Board Meeting Notes

Customer Think

While taking notes during a customer advisory board (CAB) meeting isn’t rocket science, it’s a task not to be taken lightly either. After all, your company likely invested much work and resources to prepare for and hold the meeting, and have your best customers travel to be present in-person for a lively discussion.

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What is the Role of AI in Customer Feedback Analysis?

Lumoa

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. For instance, it is expensive, resource-intensive, and requires expertise. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

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How IoT Drives a New Era in Mobile App Development?

Customer Think

The Internet of Things (IoT) is rapidly transforming industries and revolutionizing the way we live and interact with the world around us. Mobile apps play a crucial role in enabling IoT connectivity, providing users with seamless access to real-time data and control over IoT devices.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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4 Reasons Why You Need to Integrate CRM and ERP Systems

SugarCRM

How aligned are your CRM and ERP systems? If your answer to that question is “Should they be aligned?” We have some news for you. Ensuring your front and back offices are aligned and flawlessly working together is a solid way to eliminate some of the biggest headaches companies today have, such as a lack of transparency, up-to-date information and data, and operational bottlenecks.

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Is Conversational AI Dead in the Age of GPT and Other LLMs?

Customer Think

The rapid advancements in Large Language Models (LLMs) like GPT have sparked a debate about the future of conversational AI. While it’s tempting to view these developments as a sign of conversational AI becoming obsolete, the reality is more nuanced.

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Enhancing Citizen Engagement: AI in Government Communication

Comm100

Despite its ubiquity, AI has been underutilized in government affairs. While many lawmakers have weighed the antitrust implications of AI, not many in the public sector have sought out ways in which the technology can improve governance. This could be blamed on the median age of lawmakers (58 for the House of Representatives, 65 for the Senate) or a culture of technophobia.

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How to Streamline Operations in Acquired Equipment Supply Businesses

Customer Think

Introduction With business acquisitions, the successful integration of acquired businesses is a crucial factor in realizing the full potential of your investment. When acquiring an equipment supply business, one of the key areas of focus during the due diligence period is evaluating the existing systems in place.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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The Season of Retail’s Visual Ren(AI)ssance

Customer Think

The holiday season marks a highly anticipated time for consumers, where the experiences they encounter in physical or online stores significantly influence their perceptions as the holiday cheer wanes. Simultaneously, brand marketers face immense pressures during the holidays due to new product launches and fluctuating sales demands.

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CX Excellence: Building and Sustaining a Strong Customer Journey

Customer Think

In an ever-evolving business and commerce marketplace, customer experience has emerged as one of the keys to success. In fact, 32% of customers will leave a brand after a single bad experience. Even worse, when a consumer loves a brand, 59% reported they will still walk away after they’ve had two bad experiences.

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