Braze co-founder Mark Ghermezian: “Whatever CRM is, that’s what we need to build”
Zendesk
MARCH 16, 2023
But Braze co-founder Mark Ghermezian reminds us to listen to what customers don’t say, too. That was the seed for what Ghermezian then called Appboy, for which he bought a domain for $8.99. The term CRM —customer relationship management—is everywhere now, but it wasn’t in the early days of Appboy. This is where it’s going.”
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