Customer Effort Score Calculation: How to Measure Customer Satisfaction Effectively?
SurveySensum
AUGUST 11, 2023
That’s exactly what CES does – it asks customers to rate the amount of effort they had to put forth to accomplish their task or resolve their problem. → Brands evaluate their CES to figure out where their customers might be facing roadblocks. But how to calculate CES effectively to improve retail customer satisfaction?
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