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Why your business isn’t customer centric

TeamSupport

Raise your hand if you’ve heard that your business needs to be customer centric. Now raise your hand if your business is customer centric. Never even heard of customer centricity? If you raised your hand both times, how certain are you that your business is actually customer centric?

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What is a Customer Pipeline and What Can It Do For You?

TeamSupport

If your B2B business is aiming to grow in 2022 (whose isn’t?) But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones? So what exactly prevents or hinders these companies ?

B2B 105
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What is a Customer Pipeline and What Does It Do For You?

TeamSupport

If your B2B business is aiming to grow in 2022 (whose isn’t?) But what if this new business is replacing churned customers and there is no net growth? Even worse, what if this strategy is plugging a hole of capsized revenue left by more churned customers than acquired ones? So what exactly prevents or hinders these companies ?

B2B 98
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B2B Customer Support: Up in the Cloud or Down on the Ground? Part 1

TeamSupport

You want to stop focusing only on getting tickets closed and instead work on building strong relationships with your customers. This blog series will give you a good starting point to understand the basic differences between the two as it relates to B2B customer support. It’s also not as dynamic when customers scale.

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What are sales leads? (+5 lead generation tips)

Zendesk

They must also be armed with proven lead generation strategies to get people on the path to becoming a customer. Sales leads are people who could potentially become customers in the future. As the sales rep, it’s your responsibility to gauge each lead’s interest level and determine whether they’re an ideal customer for your business.

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Velocity’s Doug Kessler on bringing the mojo back to content marketing

Intercom, Inc.

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

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What’s a lead source? Here’s what it is and why it’s important

Zendesk

This knowledge cultivates a more nuanced experience for every lead, likelier conversion, and better targeted campaigns in the future. Of course, there are any number of ways a potential customer or client can discover you. Whether you’re B2C, B2B, startup or enterprise, you need leads. Why does a lead source matter?