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Enhancing Customer Experience Through the McKinsey Matrix: A Strategic Approach

Win the Customer

The McKinsey Matrix, a tool initially designed for portfolio analysis, proves to be surprisingly versatile when applied to customer experience strategies. By mapping customer segments onto the matrix, companies can make informed decisions about where to allocate resources for the greatest impact.

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Are You Ignoring a Key Part of Your Digital Experience?

Beyond Philosophy

Were you just browsing, or was there something about the user experience that made you hesitate? This is not unusual—our research shows that more than 50 percent of a customer’s experience is based on emotions. To Improve the Digital Experience, You Can’t Ignore Emotions.

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CRS Virtual October 2021: Key Case Study and Panel Highlights — Part 2

Execs In The Know

In October, Execs In The Know held its Fall 2021 Customer Response Summit (CRS) event featuring nearly two dozen online, virtual sessions including engaging panels, a featured case study, highly informative Shop Talks, and five powerful keynote presentations. Moderator: Mike McCarron, Gladly. Panelists: Radha Penekelapati, YouTube.

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Customer Revenue Leak: Here Are the Possible Drivers to Look for

VOZIQ

Customer churn is due to several factors, such as poor customer service, ineffective marketing strategies, and stiff competition. High customer churn can result in significant revenue loss and impact the company’s reputation, among many other repercussions.

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Cha Ching! How Support and Success Join Forces to Drive Revenue

TeamSupport

“You’re not paying close enough attention to your customers.”. This blog provides the highlights from their talk. At TeamSupport we have a belief that B2B companies are neglecting their existing customers in favor of focusing on new business. 1 So, for to continue to flow, customers must continue to use your products.

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Are Telecoms The World’s Worst At Customer Experience?

Beyond Philosophy

Neither of them provides a Customer Experience worth mentioning—at least not in a positive light. We asked the Customer Experience professionals there to name a Telecom they admired for the experience they provided. I am a detractor and that is what has motivated me to write this blog. It’s lose-lose.

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13 Solid Ways to Improve Ecommerce Customer Service [NEW]

Aquire

With more and more consumers switching to online shopping, ecommerce customer service has become a focal point for most businesses. Every online customer knows they can share reviews across a range of different social media platforms. With one simple tweet, status update, or blog post, they can reach thousands of people right away.