Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions
Beyond Philosophy
FEBRUARY 29, 2024
I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It’s a way to explain how money in your bank account, no matter where it is from, can be used for anything. My Daughter Does it, Too.
Let's personalize your content