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Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Beyond Philosophy

I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It’s a way to explain how money in your bank account, no matter where it is from, can be used for anything. My Daughter Does it, Too.

Finance 78
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Uncovering the Psychological Tactics That Drive Customer Purchases

ECXO

Even better, what if you could use this knowledge to guide people toward making choices that benefit both them and your business? Even better, what if you could use this knowledge to guide people toward making choices that benefit both them and your business? And this led me to write this article. Isn’t that exciting?

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Wow! It’s been an interesting year! This is what we have learned…

Beyond Philosophy

It’s a regular milestone where you can check in on your experiences and remember the lessons gained from another trip around our sun. Key Ideas to Improve your Customer Experience. 11:24 Colin shares what the revolving door on 10 Downing Street experience this year in the UK reminded him about business and philosophy.

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Wikimedia Foundation COO Janeen Uzzell on future-proofing history

Intercom, Inc.

To correct for the systemic gender and race bias and ensure a better representation of everyone’s experiences, they’re encouraging otherwise unheard voices to speak up and write their stories – namely women and Black people. Janeen is a fierce advocate of integrating diversity into your team , be it race, gender, culture, age, etc.

Start-ups 223
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Human-Centered Design Network’s Gerry Scullion on inclusive architecture

Intercom, Inc.

If your users aren’t happy with your service, they’ll move. If you enjoy our conversation, check out more episodes of our podcast. You can subscribe on iTunes , stream on Spotify or grab the RSS feed in your player of choice. ?. Like the built world, the internet is constructed for the majority.

Start-ups 112
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Reflecting on the Starbucks Situation: Check Your Bias at the Door

Customer Bliss

In light of the recent Starbucks incident that occurred in Philadelphia, when a store manager called the police on two black men for trespassing , I thought it relevant and important to talk about unconscious bias, and its impact on customer and employee experiences. When a company falls from grace, there are two directions they can go.

Retail 65
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Hi, Robot: Intercom interviews ChatGPT

Intercom

Check out the video above or read a transcript of our conversation below. Make sure you don’t miss any highlights by following Inside Intercom on Apple Podcasts , Spotify , YouTube , or grabbing the RSS feed in your player of choice. But the answers, insights and sentiments are all ChatGPT’s. We’re interviewing the chatbot.

AI 119