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5 Things Great CEOs Understand About Customer Experience

Experience Investigators

Your CEO understands how important customer experience is to the success of your organization. They invest in resources to provide great experiences because they understand the immense return they get on those investments, right? . Without action , customer experience becomes a nice platitude, but not a path to greater success.

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Thriving in Customer Experience on a Tight Budget

ClearAction

Thriving in Customer Experience on a Tight Budget Lynn Hunsaker. Customer experience management on a tight budget can still achieve great progress. You can make a vital impact even when customers are experiencing difficulties and use of technologies must be scaled back. Compelling Action.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy?

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company.

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3 Things Digital Marketing Professionals Need to Know about Customer Experience

PeopleMetrics

Today, we offer a guest post examining customer experience from a digital marketing perspective. A recent Gartner survey found that 89% of companies plan to compete primarily on the basis of customer experience (CX) by 2016. Defining Customer Experience. The Economics of Customer Experience.

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How to Set a Direction and Improve Customer Experience

PeopleMetrics

If you’ve decided to focus on improving customer experience, you’re going to need clearly defined goals and a strategy to get you there. For example, if you ask a retail chain’s employees how to improve customer experience, they’re not going to know where to start. Don’t lose the customer’s perspective.

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14 Worthy Customer Experience Reads for 2014

CX Journey

Image courtesy of ilya vinogradov How much progress did you make with regards to improving the employee experience and the customer experience this year? What the Hell is Customer Experience? level of customer experience maturity. Customer Experience: Art or Science?