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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Moreover, you can put customer retention strategies into focus only when you have customers to retain.

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Navigating the Startup Seas: Crafting a CX Strategy for Success

Win the Customer

In the dynamic world of startups, where every decision can make or break a company’s future, customer experience (CX) stands out as a critical factor for success. It’s not just about having a great product or service; it’s about how you make your customers feel when they interact with your brand.

CX 59
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Top CX Reads 2023 – Digital, Design, Centricity

ECXO

This article was originally posted at [link] During 2022 and December 2023, We read a series of 56 books that I found interesting and valuable for us in CX, Design, and Services. Also, I was happy to see a lot of new authors coming out of Europe, talking about CX, EX, and Design with very interesting perspectives. Here is the link.

CX 52
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Calculate the ROI of your CX program

SurveySensum

Why do you need to measure the ROI of your CX program? . To answer simply, how are you going to design, measure, and optimize your CX program if you don’t know its return on investment? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom.

CX 98
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Drive positive CX and brand perception by harnessing unsolicited feedback

Qualtrics

Introducing our native integrations with Google and Facebook reviews, which will enable businesses to power their VoC programs with insights from the channels their customers are using. Your social media and online review channels can provide a wealth of insights to fuel your voice of the customer (VoC) program.

VOC 48
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How to Improve Customer Experience in Insurance

Lightico

When you think of the traditional view of customer service, it seems counterintuitive that creating ways for customers to have less interaction with their insurance agent would improve the customer experience (CX). But in today’s digital environment, customers want control.

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Getting Started with Voice of Customer program

SurveySensum

In our first few episodes, we will discuss how you can create a VOC program from ground zero and then, how can you take that up to CX maturity? After that, in the later episode, we will also listen to CX professionals from these growth-stage companies and understand how they started their CX journey. . How to capture VOC data?

VOC 98