ClearAction

JANUARY 16, 2016

Listening Overload: Over time, voice-of-the-customer (VoC) managers find themselves measuring more listening posts (surveys for various types of interactions the customer has with the company) and wondering how to get more people in the company engaged in caring about and acting on the customer feedback insights.

Voice of the Customer 54

Voice of the Customer VOC Customer Experience Management Customer Feedback 54

PeopleMetrics

JANUARY 24, 2022

All customers being treated the same – in CX programs, customers are often treated equally despite clear evidence that some customers contribute more and their expectations are different. This leads me to the future of PeopleMetrics – helping companies better understand and retain their high-impact customers.

CX 90

CX B2B Artificial Intelligence Text Analytics 90

ClearAction

SEPTEMBER 22, 2022

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Complexity : Extra Marketing and Sales staff and effort to make up for churn (in addition to monthly net new customers).

CX 62

CX Sports Non-Profits Touchpoint 62

PeopleMetrics

JUNE 16, 2016

Those that collect and act on customer feedback are collecting 100% of input from customers and acting on 100% of that input (or as much as possible). The second may even be worse, because it includes failure to meet customer expectations. (If If customers give feedback, they want to see something come of it.

Close the Loop 118

Close the Loop Customer Experience VOC Voice of the Customer 118

ClearAction

APRIL 18, 2020

Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share. Accordingly, mature customer experience management can reduce business risk. This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

ClearAction

OCTOBER 4, 2015

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? The money comes from customers. Customer Experience Jenga.

CXM 118

CXM Customer Experience CX Customer Experience Management 118

ClearAction

APRIL 3, 2015

To set the stage, HR should view their role in a customer experience context : who are HR’s customers, and what can HR do to support what external customers expect of the company. You must have alignment between your actual candidate experience and your desired customer experience.

Customer Experience 121

Customer Experience VOE Scorecard Government 121

ClearAction

SEPTEMBER 27, 2018

Use voice-of-the-customer to help your talent in every role to understand customers’ expectations. Understand Customers’ Realities : Is your voice-of-the-customer (VoC) approach designed to make your whole company smarter than your competition about your customers’ realities? If not, re-design it!

Business Growth 74

Business Growth Non-Profits Sports Innovation 74

CX Journey

JUNE 22, 2017

They become the backbone of your customer experience management efforts. Why do you need a customer journey map? Journey maps provide clarity for the entire organization, helping to provide that clear line of sight to customers and ensuring that each employee understands how he impacts the customer experience.

Customer Journey Map 58

Customer Journey Map Voice of the Customer VOC Social Media 58

Lumoa

JANUARY 19, 2023

Current state mapping helps organizations pinpoint where they are currently failing to meet customer expectations, as well as any areas that could benefit from further optimization. This type of mapping is useful for pinpointing gaps in customer service and uncovering areas of improvement.

Net Promoter Score 94

Net Promoter Score Customer Experience NPS Start-ups 94

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

ClearAction

DECEMBER 31, 2017

What is Customer Experience Improvement? That’s really the goal of customer experience management, whereas recommendations, high survey scores, repeat purchases, and so forth are all means to this end. It’s all about longer, more profitable relationships between your company and your customers.

Customer Experience 54

Customer Experience VOC Non-Profits Customer Experience Management 54

ClearAction

JULY 23, 2023

This means that your councils and/or your CXM core team will facilitate customer understanding company-wide. It means every group will receive ongoing information about customers’ expectations versus their realities (e.g. perceptions and experiences) and how they can help close that gap.

Government 62

Government B2B CXM Customer Experience 62

ClearAction

MARCH 20, 2020

Customer-centric voice-of-the-customer respects customers’ inputs by emphasizing cross-functional collaboration in tackling the root causes behind chronic thorny issues. VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers. Cash in the Attic. ” Wow!

Voice of the Customer 62

Voice of the Customer VOC Contact Center Technology 62

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64

PeopleMetrics

OCTOBER 25, 2017

Where does the Voice of the Customer (VoC) land in the priorities for your company’s overall strategy? Forrester’s Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority. Customer Experience Management is a journey.

CEM 122

CEM Customer Experience VOC Scorecard 122

ClearAction

JUNE 22, 2017

B2B Customer Journey Maps: New Wisdom Lynn Hunsaker. Business-to-business customer experience managers have some advantages: mountains of customer comments on-hand, account managers who practically live with their customer contacts, and executives who want to see substantive improvements in customer experience.

Customer Journey Map 73

Customer Journey Map B2B Outlook VOC 73