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Towards omnichannel: processes and technologies of the new Digital Customer Experience

Neosperience

For a company, however, being present with its products and services on different touchpoints is no longer enough : in the face of a complex and fragmented Customer Journey, it is time to evolve the Digital Customer Experience from simple multichannel to omnichannel.

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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

Hubspot’s annual State of Service Report found that 90% of surveyed CX professionals felt that customer expectations have increased to an all-time high. Adapting your CX to meet these higher expectations can differentiate your brand and the competition. Fine-tuning your CX elements is a constant exercise.

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Brands have unprecedented access to customer data and digital footprints. This is at odds with customer expectations. Why now, and why in real time?

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM?

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Customer retention software: Everything you need to know

Zendesk

According to the Zendesk Customer Experience Trends Report , half of customers say they would switch to a competitor after just one negative experience—that number grows to more than 80 percent after multiple bad experiences. How customer retention software harnesses data to help businesses.

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Books on Customer Growth That Are a Must Read

VOZIQ

Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. This book delves into the importance of customer satisfaction and loyalty in building a successful business.