ClearAction

AUGUST 16, 2016

There’s really no way to separate customers, as our ultimate funders, from any other business strategy. This acknowledgement may shine a new light on what we really should be doing in customer experience management (CXM). Using a tractor as a metaphor, she described the requirements for best-in-class CXM.

CXM 67

CXM Customer Experience VOC Sports 67

ClearAction

SEPTEMBER 29, 2016

ClearAction and Marketing Future Forum help you center your business on customers, to accelerate and sustain growth. ClearAction is a customer experience management consultancy specializing in company-wide collaboration to resolve and prevent the thorniest drags on customer experience excellence and ROI.

CXM 66

CXM CX Customer Experience B2C 66

ClearAction

OCTOBER 4, 2015

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? The money comes from customers. Why do companies succeed?

CXM 118

CXM Customer Experience CX Customer Experience Management 118

ClearAction

OCTOBER 20, 2015

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. In customer experience management, my job is to maximize our index (e.g.

CXM 83

CXM Customer Experience Manufacturing Social Media 83

ClearAction

DECEMBER 30, 2017

As each manager strives to keep their work manageable, they’re probably building-in silos that short-change information-sharing, smooth handoffs, and collaborative ownership of the bigger picture from the customer’s viewpoint. Apply voice-of-the-customer to customer lifetime value and operational data.

Customer Experience 75

Customer Experience CXM Customer Experience Management Voice of the Customer 75

ClearAction

OCTOBER 20, 2015

Customer experience excellence as context for every job means that it is always top-of-mind as the primary basis for the way we do our jobs. But this may not be the most appropriate definition of customer experience management. In customer experience management, my job is to maximize our index (e.g.

CXM 71

CXM Customer Experience Manufacturing Social Media 71

Sprinklr

SEPTEMBER 9, 2021

Marketing: Understand the real-time voice-of-the-customer to know what is important to them. Sprinklr Modern Research Lite is your entry point to Sprinklr’s industry-leading unified customer experience management (Unified-CXM) platform for modern enterprises.

Social Listening 110

Social Listening AI Social Media CXM 110

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. Business-to-Business Customer Experience. Advice This Past Year. Highlights.

Customer Experience 54

Customer Experience Net Promoter Score B2B Voice of the Customer 54

ClearAction

MARCH 23, 2015

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum. Customer-Centered Culture: Do This, Not That.

Government 86

Government Customer Experience CXM VOC 86

ClearAction

MARCH 24, 2017

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. Value chain thinking is extremely valuable in customer experience management. See the tw telecom example: Is Operations Involved in B2B Customer Experience? ).

VOC 48

VOC Close the Loop CXM Voice of the Customer 48

ClearAction

FEBRUARY 27, 2017

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

VOC 71

VOC CXM Customer Experience Maturity Model Start-ups 71

ClearAction

NOVEMBER 3, 2015

It refers to the importance of customers' inputs as a guiding light for the inner workings of an enterprise. In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. Are You a Customer Experience Action Hero?

Customer Experience 101

Customer Experience VOC CXM Customer Experience Management 101

ClearAction

DECEMBER 16, 2017

For customers, process silos mean extra reading, redundant interactions, and confusion about who to go to for what, another set of things to integrate into their already busy life. It’s the job of customer experience management to drive smooth journeys and maximize value across the life cycle.

Customer Experience 54

Customer Experience CXM Customer Experience Management Start-ups 54

ClearAction

FEBRUARY 27, 2017

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

VOC 54

VOC CXM Customer Experience Maturity Model Start-ups 54

ClearAction

DECEMBER 31, 2015

Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum.”

Customer Experience 63

Customer Experience Sports Government Customer Experience Management 63

Experience Investigators

AUGUST 9, 2022

Customer experience is so ill-defined in general that it’s easy to think the tools in the CX toolkit are enough to say “we’re doing CX.” That’s why Customer Experience Management is so critical. What is CX Management (CXM)? We define it as three things: A mindset.

CX 52

CX Net Promoter Score CXM Customer Journey Map 52

ClearAction

JULY 21, 2016

How to Increase Synergy in B2B Voice-of-the-Customer Lynn Hunsaker. If you’re looking for ways to gain more value from customer feedback, one of the best things you can do is banish silos. Beyond that, consider the silos of various components of customer experience management (CXM).

Voice of the Customer 54

Voice of the Customer B2B CXM VOC 54

ClearAction

MAY 24, 2016

Customer Experience Enablement at GE. B2B Voice of the Customer: Integrating Decision Influencers’ Views. Customer Experience ROI Opportunities in B2B Touchpoints. State of Business-to-Business Customer Experience Management. B2B Customer Experience Management: Do This, Not That.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. Trendy Customer Experience Management.

Customer Experience Management 97

Customer Experience Management CXM Customer Experience B2B 97

SurveySensum

JULY 2, 2023

NICE Satmetrix NICE Satmetrix is a customer experience management (CXM) software you can use to measure customer satisfaction. It combines customer feedback and data analytics to provide a complete view of the customer journey. The plans start at $59 per month for 3 users.

Customer Satisfaction 52

Customer Satisfaction Social Media Text Analytics Actionable Insights 52

ClearAction

JANUARY 20, 2020

2020 Customer Experience: 20 Wishes Lynn Hunsaker. 2020 customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

CXM 120

CXM Customer Experience Non-Profits Close the Loop 120

ClearAction

JANUARY 20, 2020

2020s Customer Value: 20 Wishes Lynn Hunsaker. 2020s customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

CXM 90

CXM Non-Profits Close the Loop CX 90

ClearAction

OCTOBER 1, 2018

The future of customer experience (CX) is sure to be influenced by artificial intelligence, digitalization, the sharing economy, generational preferences, cross-pollinated expectations and much more. Here’s why: CXM Status Quo. Clearly, the CXM status quo is likely necessary but certainly insufficient.

CXM 63

CXM VOC Customer Experience Artificial Intelligence 63

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

ClearAction

AUGUST 2, 2016

Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. Often it’s because of the way we start our customer experience management efforts.

VOC 54

VOC B2B Customer Experience Close the Loop 54

ClearAction

AUGUST 21, 2016

Temporary upticks in revenue are possible without it, yet optimization of customer lifetime value requires it. When day-to-day work of employees in every functional area incorporates customers’ expectations and when everyone perceives personal consequences for aligning their work with customers’ expectations.

Customer Experience 54

Customer Experience VOC CXM Voice of the Customer 54

ClearAction

DECEMBER 15, 2015

Company growth is the ultimate reason for customer experience management, and companies that drive organic growth are more likely to thrive in the future. Momentum is an essential aspect of customer experience strategy and governance.

Customer Experience 63

Customer Experience Customer Experience Management CXM Construction 63

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Customer Centricity Customer centricity refers to customer-oriented culture in the company. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Customer Centricity Customer centricity refers to customer-oriented culture in the company. So let’s start!

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64