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Your CX Scorecard is Probably Measuring the Wrong Thing

Heart of the Customer

In one short sentence, Drucker summarizes what a business – and customer experience (CX) – is all about. But despite that wisdom, companies continue to focus primarily on creating customers, often forgetting that keeping them is […]. .” – Peter Drucker I love that quote.

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CX is a Team Sport: 2 Surprising Views

ClearAction

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Controlling Touchpoints Model.

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Improving CX though Continuous Loop

ECXO

Axelos 1 One thing that has changed little over time is that organizations exist to meet the needs of their (end) users also known as ‘customers’. The concept of Customer Experience (CX) started well before the Digital Age going back to the development of market research and consumer theories before the Second World War.

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Improving Customer Experience though Continuous Loop

ECXO

Axelos 1 One thing that has changed little over time is that organizations exist to meet the needs of their (end) users also known as ‘customers’. The concept of Customer Experience (CX) started well before the Digital Age going back to the development of market research and consumer theories before the Second World War.

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How to Improve Customer Experience: A Step by Step Guide

Lumoa

Customer experience plays an important, if not the most important role in the success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. In This Article: Why do you need Customer Experience Management?

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What skills and metrics CX teams need in ecommerce: an analysis

Zendesk

With competitors only a click away, brands have started focusing on providing stellar customer experiences as a way to differentiate themselves, attract new customers, and retain existing ones. The first thing we did was to look at the traditional indicator currently favored by CX teams—CSAT. Track these metrics.

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Developing a Strategic Vendor Management Framework

Execs In The Know

VMOs realize that routine site visits aren’t worth as much as a robust governance model and scorecard based on mutual success. Design performance scorecards that drive the desired results. A performance scorecard that drives the desired results is vital. This is because your scorecard may change over time.