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Your CX Scorecard is Probably Measuring the Wrong Thing

Heart of the Customer

In one short sentence, Drucker summarizes what a business – and customer experience (CX) – is all about. The post Your CX Scorecard is Probably Measuring the Wrong Thing appeared first on Heart of the Customer.

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Creating outstanding CX from the top-down and bottom-up

Adrian Swinscoe

There’s a reason why strategy frameworks like Balanced Scorecard (BSC) have the ‘Customer’ as the […]. The post Creating outstanding CX from the top-down and bottom-up first appeared on Adrian Swinscoe. This is a guest post from Matt Roberts, co-founder of Zokri.

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NPS Scores and CX Scorecards: Is Your Survey Data Telling the Whole Story?

Callminer

Net Promoter Scores are touted as valuable tools for customer satisfaction and improving experience. But relying on this data alone fails to paint the full picture that today’s contact centers need.

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Improving CX though Continuous Loop

ECXO

The concept of Customer Experience (CX) started well before the Digital Age going back to the development of market research and consumer theories before the Second World War. The advent of call centers followed by the emergence of enterprise feedback management systems heralded the age of CX.

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CX is a Team Sport: 2 Surprising Views

ClearAction

CX is a Team Sport: 2 Surprising Views Lynn Hunsaker CX is a Team Sport was the CX Day 1 theme in 2021, celebrating the 10th anniversary of the Customer Experience Professionals Association. We all learn from each other in CX is one way CX is a team sport. Controlling Touchpoints Model. ” (silos!)

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What skills and metrics CX teams need in ecommerce: an analysis

Zendesk

To maintain their competitive advantage, CX leaders have been using customer service quality assurance reviews to uncover product, process, and market insights. The first thing we did was to look at the traditional indicator currently favored by CX teams—CSAT. Every brand is different, and every CX team’s goals are different.

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Developing a Strategic Vendor Management Framework

Execs In The Know

VMOs realize that routine site visits aren’t worth as much as a robust governance model and scorecard based on mutual success. Design performance scorecards that drive the desired results. A performance scorecard that drives the desired results is vital. This is because your scorecard may change over time.