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Should Customer Surveys be Anonymous?

InteractionMetrics

In the context of sensitive employee feedback like DEI surveys and engagement surveys, most researchers consider the option for anonymity to be essential. But in our recent CXPA workshop roundtable on NPS for B2B companies, Bain’s Rob Markey disputed that premise. So, should customer surveys be anonymous?

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B2B Customer Surveys 101

Lumoa

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. For example, you might send out an NPS® survey to your customers.

B2B 83
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Guest Post: Why Should Your Customer Service Team Care About NPS?

Shep Hyken

One of the best practices of how you can keep an eye on it is implementing the Net Promoter Score metric into your customer surveys. In this article, you’ll find all the important information related to customer loyalty and why your service team should care about NPS. What is customer loyalty?

NPS 69
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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

A customer mentions during a service call that they’ve had trouble finding the new permissions settings in their account dashboard. While canceling their account, a customer indicates that “customer service” was the main reason they are leaving.

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Break Your NPS® Routine

InteractionMetrics

NPS ® is a routine question used in customer feedback surveys. This question assumes that customers think in terms of their likelihood to recommend companies—but all too often, it’s not realistic, and it’s not how people think. For instance, say a traveler rents a car. . • “Who do you see as our main competitor?

NPS 40
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How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Lumoa

This article offers a comprehensive guide on how to analyze survey results efficiently, covering everything from the basics to advanced techniques, and provides actionable solutions to common challenges in customer feedback analysis faced by businesses today. Before, they tracked NPS without taking any significant action.

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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

It is the sum of all customer interactions with a company or brand, from their first contact to post-purchase follow-up. While customer experience is still important, the way someone interacts with you is not like it was a decade ago. You can measure customer satisfaction through two metrics.

Retail 94