Lead Nurturing 101: How to get new customers beyond the free trial
Intercom, Inc.
JANUARY 22, 2019
Between 40% and 60% of people who sign up for a free trial of your software will never convert. To do that, you need to nurture new signups throughout their free trial. “Every new signup will get the messages that are right for them” Traditionally, this has been done with a series of scheduled messages.
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