Futurelab
MAY 15, 2024
A client of ours, a testing device manufacturer, had a service contract that promised replacement of broken equipment within the next 3 business days. Product – voc? This is a bridge to voc posts That little something is often a process that is so “business as usual” ,nobody asks why it is done this way or whether it’s ok.
Beyond Philosophy
JANUARY 12, 2022
However, to be proactive, you need to add a new voice into the mix with the “Voice of the Customer (VoC).” Goebel recently wrote a great article, “ It’s Time for the VoC to Get a Little Brother: The Voice of the Product,” that introduced me to the idea of the ‘Voice of the Product’. Goebel doesn’t see the VoP replacing the VoC.
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Lumoa
JANUARY 24, 2024
Here are some strategies to refine your ability to spot and utilize valuable data through text analytics: Amplify the Voice of the Customer (VoC) : Place a stronger emphasis on understanding and responding to the VoC. But for all the advanced features manufacturers pack into phones, the touchscreen keyboard refuses to be tamed.
Beyond Philosophy
AUGUST 15, 2019
Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. However, Peppers says many marketing professionals, favor VOC data over observational data, and that’s not always great.
SurveySensum
MAY 25, 2022
Every customer is looking for the best car from their desired manufacturer at the best price and is not ready to compromise on quality, performance, safety, and convenience. Only then an automotive manufacturer would be able to conceptualize and manufacture vehicles that win peoples’ hearts. Conclusion.
C3Centricity
JUNE 2, 2021
A major computer manufacturer used to price their line of PCs 10% higher than the competition due to their brand, perceived status and support. Pricing is dependent on selling to the MRO (maintenance repair and operations) channel or OEM (original equipment manufacturer). Price according to the Market Lifecycle.
ClearAction
MAY 24, 2016
What is it like to be a customer when both you and your suppliers are manufacturers? A major equipment manufacturer once found themselves in more than a tight squeeze when a supplier of a critical, unique part had a fire in their factory. Using B2B VoC to Transform Customer Experience. More than meets the eye.
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