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The Unexpected C-Suite Collaboration You Need for Success

Totango

Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages. A salty spread and a sweet topping form a beloved sandwich.

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2024 Expectations: The forefront of the next generation of customer success

Totango

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. Most expect to see CS emerging as a growth engine. Half of them predict that the excitement and potential for AI usage within CS teams and application in CS software will continue to build.

AI 95
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Offer self-service functionalities through community and knowledge centers. Analyzing extensive datasets to forecast trends.

B2B 93
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It’s Time to Shift Right

Totango

To “shift right” means to reorient your business from an acquisition-based operating model, where the focus is on top-of-the-funnel activities like marketing and sales, to a customer value-based operating model, where the entire organization is focused on providing valuable experiences to customers at every stage of the journey.

CRM 104
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How to Scale Your Recurring Revenue Model

Totango

OK, maybe not the world, but they have become an increasingly important factor these days for helping SaaS companies understand whether their products and services are keeping customers engaged and delivering value, so they can prevent churn, increase expansion and earn higher valuations. Reorient Your Operating Model.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

For software service providers, customer engagement SaaS strategies play a central role in a successful business model. It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Balancing Customer Acquisition Costs and Lifetime Value.

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SAP’s Transformation and Innovation in Customer Success

Totango

We currently have 13,000 Totango users in the system contributing to, leading, running operations for our Sales and Customer Success Field teams. Keith Stodtman: That’s actually something that’s very prominent at SAP given an acquisition that we made about 18 months ago of Qualtrics.