Waypoint Group

SEPTEMBER 8, 2022

Sadly, few have read the books that published the research that led to the Score, and as a result they are missing out on the real benefits that come with the Net Promoter System (and it’s the “System” in “NPS” that really matters): Stronger relationships with customers that accelerate a company’s profitable growth.

B2B 52

B2B Net Promoter Score NPS Government 52

Waypoint Group

FEBRUARY 1, 2018

If your company sells products and services to other businesses (B2B), are you confident that your customer engagement process is utilizing an effective B2B approach? But B2B is a completely different structure than B2C, and you’re most certainly missing out […]. appeared first on Waypoint Group.

B2C 40

B2C B2B Customer Feedback VOC 40

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? Is that even the right question — is measuring and providing incentives for NPS the optimal approach? More on this idea is at [link]. Maybe Product Marketing?

NPS 60

NPS Net Promoter Score VOC B2B 60

Lumoa

MAY 11, 2020

The term “ voice of the customer ” was first coined back in 1993 in an MIT Marketing Science paper written by Abbie Griffin and John R. The two defined VoC as a research strategy meant to help business owners and their employees understand what their customers think of their company, their products, and/or their services.

Voice of the Customer 83

Voice of the Customer VOC Net Promoter Score Start-ups 83

Confirmit

JUNE 15, 2017

Last week customer experience practitioners and executive-level VoC program sponsors from leading organizations convened in New York City for Confirmit’s Second Annual B2B Summit. This is one of our key events of the year and it’s getting bigger and better every time.

B2B 40

B2B Net Promoter Score VOC NPS 40

PeopleMetrics

JANUARY 24, 2022

All customers being treated the same – in CX programs, customers are often treated equally despite clear evidence that some customers contribute more and their expectations are different. This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%).

CX 90

CX B2B Artificial Intelligence Text Analytics 90

Waypoint Group

JULY 18, 2018

So, how can you take the voice of the customer efforts, and use that hard-data, from the mouth of paying customers, to drive product changes? Most of us are familiar with Net Promotor Score (NPS), and the resulting data that gives you Promoters (score 9-10), passives (score 7-8) and detractors (score 0-6). Customer Support.

NPS 40

NPS VOC Voice of the Customer Start-ups 40

Callminer

AUGUST 6, 2019

“In any role, people need to receive feedback about how they’re doing and where they could improve. It’s no different when it comes to delivering on the customer experience. Providing employees with timely and relevant customer feedback is the most direct way to engage them in improving CX. Customers expect nothing less.

Contact Center 140

Contact Center VOC Social Media AI 140

PeopleMetrics

FEBRUARY 25, 2022

Over the long run, collecting feedback at critical points in the customer journey gives you the data and insights you need to make strategic and iterative improvements to your service. What is a customer feedback loop? A CX process generates data and insights through customer feedback loops.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Waypoint Group

AUGUST 30, 2017

The post CX and CS: Both are Required to Drive B2B Retention and Expansion appeared first on Waypoint Group.

B2B 40

B2B VOC CX Customer Feedback 40

SurveySensum

MARCH 15, 2024

It helps you identify and understand your customer base. It lets you send NPS, CES, CSAT, product, onboarding, and many VOC surveys to your customers. It is a customer experience platform that provides necessary insights into your customer base across different industries like B2B, Fintech, Telecom, etc.

Text Analytics 52

Text Analytics NPS Outlook CX 52

Confirmit

NOVEMBER 15, 2020

After just five months, Louise successfully launched the Voice of the Customer program and created its first-ever Customer Service Week, providing staff with training to help them learn about the new VoC tool, understand results and bring customer feedback to life. 11% increase in customer orders.

CX 52

CX VOC Text Analytics Voice of the Customer 52

Waypoint Group

JANUARY 23, 2015

When logging into a SaaS vendor, B2B employees need to get right to the point. But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. High response rates generally equate to highly engaged customers. %

VOC 61

VOC NPS B2B Non-Profits 61

Waypoint Group

SEPTEMBER 12, 2017

In this 9 minute video interview, we discuss: Why is it important to invest in getting feedback from the right people, in the right way, at the right time? [at The post Short Video: ROI on Customer Feedback Matters in B2B Companies appeared first on Waypoint Group.

B2B 20

B2B Customer Feedback VOC NPS 20

Waypoint Group

OCTOBER 17, 2019

And, according to Alejandro Ocampo, Reciprocity’s first Customer Success team member, gathering customer feedback was a manual, time- consuming process due to the delays of the back-and-forth involved in scheduling each customer meeting. Seeking trustworthy feedback. Customer responses are extremely powerful!”.

B2B 40

B2B Actionable Insights NPS Compliance 40

SurveySensum

AUGUST 9, 2022

And an intelligible survey tool offers actionable insights, detailed reports, and powerful analytics to improve the decision-making of an organization and inculcate customer feedback into the processes. Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr.

Sentiment Analysis 52

Sentiment Analysis NPS ML Start-ups 52

Waypoint Group

JANUARY 14, 2015

In the customer feedback world we’re often tempted to use average scores to present our feedback (survey) results. but for product usability it’s 5.89, so clearly ease-of-use is something we need to focus on in order to drive customer retention.” to 8.31 — we are improving!”

Net Promoter Score 45

Net Promoter Score B2B NPS Customer Feedback 45

Waypoint Group

OCTOBER 26, 2017

Research has shown that 70% of B2B companies collect NPS®-like data but only 30% actually use customer feedback. You have customer feedback data, […].

NPS 40

NPS B2B Customer Feedback Customer Relationship 40

CX Journey

DECEMBER 11, 2014

Don’t be weathered by the prep at first, Customer feedback can navigate the worst. Unless you work for a very small company, the amount of customer survey invitations and data to analyze can be overwhelming without the proper strategy. 2) Do we know our customers like we thought? 3) How engaged are our customers?

B2B 62

B2B VOC Start-ups Sports 62

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 178

Net Promoter Score Customer Experience B2C Social Media 178

Waypoint Group

JULY 13, 2018

12:00 : What about NPS in B2B, and How feedback can predict churn. Click here to watch the discussion in its entirety, but if you can’t spare the 25 minutes right now here are some of the highlights: 3:30 : Paul Piazza explains where to start. 10:07 : What to do with items outside your span of control.

NPS 40

NPS Customer Experience B2B Start-ups 40

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. Here’s why and how.

B2B 40

B2B VOC B2C Start-ups 40

Steven Van Belleghem

DECEMBER 6, 2021

That applies to both B2C and B2B businesses. To remain competitive, businesses must keep up with what customers feel are most important, that includes customer service and convenience. Popular survey tools like NPS, CSAT, Customer Effort and other metrics are extremely important, but realize they are a history lesson.

CX 123

CX Customer Experience Non-Profits Social Media 123

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. Another hindrance to manager participation is VoC reporting.

VOC 62

VOC B2B Close the Loop Non-Profits 62

Waypoint Group

JUNE 13, 2018

Then use proven analytical techniques for deriving importance and determining how to best execute on customer expectations. And the only way to do that is through formalized customer feedback that helps your company prioritize. With that mindset you’re no longer telling those departments what to prioritize; your customers are.

CX 40

CX NPS Legal Customer Feedback 40

Waypoint Group

MAY 23, 2018

So what metrics are good indicators of strengthened customer relationships? Consider using a B2B-centric customer feedback tool such as TopBox to be able to collect and visualize the health of the account in a scalable way. Include the right customer contacts in your account-planning processes (i.e.

Non-Profits 40

Non-Profits B2B Sales Voice of the Customer 40

Intercom, Inc.

MAY 22, 2019

While there’s always room for carefully executed customer surveys, companies need to think about creative ways to harvest customer feedback from all types of customer interactions. In the last year, we’ve really invested in machine learning and AI to shift the discussion from “What are my customers saying?”

Voice of the Customer 199

Voice of the Customer Net Promoter Score Machine Learning ML 199

Lumoa

MARCH 20, 2018

Whether you’re new to customer experience or coming for little inspiration, this is the right place. Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience B2C CEM 114

Lumoa

MARCH 20, 2018

Long-term actions are based on the analytics results of the customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 64

Net Promoter Score Customer Experience B2C CEM 64

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. At the same time, NPS is often a subject of critics and misunderstanding. That makes the NPS of NPS 32.

NPS 135

NPS CX Net Promoter Score Close the Loop 135

SurveySensum

JULY 14, 2020

A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League.

Customer Experience 132

Customer Experience CX E-commerce Social Media 132

Waypoint Group

APRIL 13, 2022

You’ve invited a supplier to demo what is supposed to be the latest and greatest Customer Feedback or NPS software… What questions should you ask? And/Or, are they talking about best-practices / lessons-learned to educate the required constituents on the “Why, What, and How” of customer feedback?

NPS 40

NPS Net Promoter Score Key Driver Analysis Education 40

SurveySensum

FEBRUARY 11, 2022

Hello Customer. Medallia is an ideal tool that pushes the limits of conventional customer feedback tools. It helps you gather feedback through surveys and offers a variety of useful features. Here are the main disadvantages of Medallia that make people look for better customer feedback tools. . GetFeedback.

Close the Loop 52

Close the Loop Touchpoint NPS Customer Feedback 52

Waypoint Group

AUGUST 1, 2018

Attitudinal (heartfelt) loyalty, which must be the mainstay of B2B companies because. We all understand the notion of “trapped” customers due to high switching costs (i.e. We all understand the notion of “trapped” customers due to high switching costs (i.e. The customer certainly does… are you listening?

Net Promoter Score 56

Net Promoter Score Close the Loop Key Driver Analysis NPS 56

Confirmit

SEPTEMBER 24, 2018

Provide a holistic view of customers across all touchpoints and all channels, across the entire customer journey. Improve VoC metrics like NPS® and correlate this improvement to revenue. Provide the right people in the organization with the right customer feedback that will help them make better business decisions.

Customer Experience Management 45

Customer Experience Management Customer Experience VOC CEM 45

Confirmit

SEPTEMBER 24, 2018

Provide a holistic view of customers across all touchpoints and all channels, across the entire customer journey. Improve VoC metrics like NPS® and correlate this improvement to revenue. Provide the right people in the organization with the right customer feedback that will help them make better business decisions.

Customer Experience Management 40

Customer Experience Management Customer Experience VOC CEM 40

Confirmit

MAY 29, 2018

What Is Net Promoter Score (NPS®)? The Net Promoter Score, or NPS®, enables organizations to get a clear vision of the health of their customers’ loyalty. Why is NPS® Important? How Does Net Promoter Score (NPS®) Work? How to Calculate the Net Promoter Score (NPS®)?

Net Promoter Score 40

Net Promoter Score NPS Close the Loop Customer Loyalty 40